SOURCE: NewsGator

January 31, 2007 08:00 ET

NewsGator Integrates Spanning Salesforce to Add RSS Functionality to Salesforce.com

Partnership Delivers Time Critical CRM Information to Employees Through RSS Feeds via NewsGator Enterprise RSS Solutions and Spanning Salesforce

DENVER, CO -- (MARKET WIRE) -- January 31, 2007 -- NewsGator Technologies, the leading RSS company, and Spanning Partners today announced a partnership to deliver updates from the Salesforce.com customer relationship management (CRM) system through NewsGator's Enterprise RSS Solutions. By combining Spanning Salesforce and NewsGator's award-winning solutions, sales, marketing and service teams will have instant access to CRM information when they are in the office or out in the field via the Web, mobile devices, Microsoft Outlook® and desktop readers.

Users can quickly and easily choose from dozens of feeds -- or create their own -- to track leads, opportunities, activities, contacts, documents and support cases to provide the highest level of customer service. NewsGator customers using Spanning Salesforce will always have the latest information available without needing to login to Salesforce.com.

The capabilities are available through the NewsGator Enterprise Server (NGES) and NewsGator Enterprise On-Demand (NGEOD) services. NGEOD delivers this capability in a software-as-a-service (SaaS) model, eliminating the IT burden of deploying, hosting and maintaining an on-site RSS server. NewsGator Enterprise Server won an InfoWorld 2007 Technology of the Year Award last month (http://www.newsgator.com/enterprise-infoworld.aspx).

Users signing up for a free 30-day trial of NewsGator Enterprise On-Demand will also receive a 30-day trial subscription to Spanning Salesforce. For more information, visit: http://www.newsgator.com/on-demand.aspx.

"RSS is clearly the most powerful method for delivering CRM data where it needs to be, in real-time," said Charlie Wood, founding principal of Spanning Partners. "The success of a business can often rest on the knowledge and information sales and marketing teams have about their customers. Giving them a way to have easily accessible, continuously updated information that they can look at anywhere is invaluable. Together, Spanning Salesforce and NewsGator bring that capability to our customers through the power of RSS."

"With sales, marketing and service professionals constantly facing information overload via e-mail, having updates from enterprise applications delivered via RSS can significantly improve their productivity and effectiveness," said Dave Keller, General Manager, Enterprise Solutions for NewsGator Technologies. "The combination of Spanning Salesforce and NewsGator Enterprise On-Demand provides the opportunity for sales, marketing or service teams to have access to important information, when they want and where they want it, without having to worry about the IT requirements."

Spanning Salesforce Pricing

Spanning Salesforce is available for $129.95 per user, per year or $12.95 monthly.

About NewsGator Technologies, Inc.

NewsGator Technologies is the world's leading RSS company. Headquartered in Denver, CO, NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices and both Windows- and Mac-based desktop clients. All NewsGator products synchronize seamlessly, enabling users to read their RSS feeds anywhere, anytime, with any device. For more information, visit www.newsgator.com.

About Spanning Partners

Spanning Partners connects you to your most valuable information. Based in Austin, Texas, Spanning Partners was founded in 2005 by former NewsGator Vice President Charlie Wood. For more information please visit http://spanningpartners.com.

Contact Information

  • Contact Information:
    Gavin Skillman or Corey Lewis
    LaunchSquad
    415.625.8555
    newsgator(at)launchsquad.com