SOURCE: NewsGator

May 11, 2006 10:00 ET

NewsGator Private Label Powers My USA TODAY Personalized Web Site

NewsGator RSS Technology Creates Dynamic and Customized Online Experience for USATODAY.com Readers

DENVER, CO -- (MARKET WIRE) -- May 11, 2006 -- NewsGator Technologies, Inc., the leading RSS Platform Company, today announced that USATODAY.com, the leading news and information web site, is using NewsGator's Private Label Platform to power "My USA TODAY," a personalized news service for the website's readers.

The NewsGator Private Label Platform helps online publishers and content providers increase revenues by combining rich syndicated content with social media. USATODAY.com uses the platform to offer readers the flexibility to customize informational content from a wide range of sources, all within the USATODAY.com website. Readers can subscribe to USATODAY.com feeds as well as blog and other content specifically selected by USATODAY.com's editorial staff. The My USA TODAY interface was created using the highly flexible NewsGator Online API, which gives publishers ultimate branding flexibility as well as a range of rich editorial tools.

Additionally, USATODAY.com editors provide users with suggestions of news stories, blogs and other articles with the "Editor's Picks" feature. Consumers can visit www.usatoday.com/myusatoday to try this service.

"In a world of information overload, readers want a combination of editorial guidance and personal control. My USA TODAY provides both. Working with NewsGator, we've found a way to bring simplicity and ease of use -- hallmarks of the USA TODAY experience -- to personalization and customized news feeds. We've created a custom newsreader for the everyday news consumer who doesn't want to think about technology," said Kinsey Wilson, executive editor of USATODAY.com.

"Online publishers are realizing the immense value in giving their readers more choice and control over content," said JB Holston, president and CEO of NewsGator. "USA Today is extending its brand by leveraging its editorial expertise to help readers find and work with a much wider world of content than ever before."

About NewsGator Private Label Platform

NewsGator Private Label Platform helps media companies, publishers and content providers deliver a more personalized online experience by harnessing the power of RSS within their brand. Earlier this month, NewsGator announced the latest version of this product, NewsGator Private Label 2.0, which provides content providers with the most complete and flexible syndication and social media platform on the market. NewsGator Private Label 2.0 offers Web 2.0 syndication services that let users create and subscribe to the most relevant content all within the provider's brand. Publishers can also offer consumers one-click RSS readers for their mobile devices, further extending the brand, as well as improved interfaces for web and desktop RSS readers.

About NewsGator Technologies, Inc.

NewsGator Technologies is the world's leading RSS platform company. Headquartered in Denver, CO, NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises, and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices, and both Windows and Mac-based desktop clients. All NewsGator products synchronize seamlessly, enabling users to read their RSS feeds anywhere, anytime with any device. For more information, visit www.newsgator.com.

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