SOURCE: NewsGator

June 19, 2008 09:00 ET

NewsGator Releases Editor's Desk 2.1

New Version of NewsGator's Widget Platform Makes It Even Easier for Brand & Media Companies to Build, Deploy, & Track Widgets

DENVER, CO--(Marketwire - June 19, 2008) - NewsGator Technologies, Inc. today announced the general availability of Editor's Desk 2.1, a new version of the company's widget platform that makes it even easier for brand and media companies to build, deploy and track widgets.

Updates to NewsGator's widget platform include a dramatically redesigned user interface, sophisticated new templates and an easier, more streamlined workflow for widget creation. Editor's Desk 2.1 boasts exciting new features including a widget search tool for simple creation of subject-specific content widgets, a duplicating "clone" capability that allows users to easily create similar widgets, and feed monitoring that provides instant feedback on widget performance and feed errors.

"Media and brand companies are embracing widget strategies at a breakneck pace because syndicating content with widgets works," said Jeff Nolan, vice president, NewsGator Software-as-a-Service. "By simplifying the creation, deployment and management of widgets, Editor's Desk 2.1 enables companies to quickly and easily realize positive business results from extended brand reach to increased Web site monetization."

NewsGator's widget platform is part of NewsGator Software-as-a-Service, which encompasses the company's syndication and data services offerings and helps media companies, content publishers and advertisers engage audiences through the use of social media and Web 2.0 technologies. NewsGator's Web 2.0 syndication products, including personalized RSS readers, Widget Framework, Community Publisher and Widget Ads, give companies the tools they need to enable their audiences to create, subscribe and interact with the most relevant content while staying within the company's brand. NewsGator's widget and data services are in use by some of the world's largest media companies and brands, including CNN, Media General, National Geographic, Newsweek, CBS News, Reuters, USA Today and Discovery Communications. For more information, visit www.NewsGatorWidgets.com.

About NewsGator Technologies, Inc.

NewsGator Technologies helps enterprises and media companies leverage social computing solutions to deliver real business value. The company's enterprise social networking and widget services are in use by hundreds of the world's most recognized brands, including Bank of America, Biogen Idec, CBS, CNN, Discovery, National Geographic, Procter & Gamble and USA Today. NewsGator Social Sites and Enterprise Server give enterprises better ways to collaborate, share content, expand employee knowledge and improve productivity. NewsGator Widget Services enable media and brand companies to better engage their audiences and extend the value of their brands through viral syndication of content. NewsGator also offers free, award-winning RSS aggregators for the Web, desktop, mobile devices and e-mail clients. For more information, visit www.newsgator.com

Contact Information

  • Contact Information
    Laura Farrelly
    NewsGator
    303-552-2046
    lauraf(at)newsgator(dot)com

    Jennifer Gazin or Zoe Vandeveer
    LaunchSquad
    415.625.8555
    newsgator(at)launchsquad(dot)com