Contact Information: Contact Information Laura Farrelly NewsGator 303-552-2046 lauraf(at)newsgator(dot)com Jennifer Gazin or Zoe Vandeveer LaunchSquad 415.625.8555 newsgator(at)launchsquad(dot)com
NewsGator Sees Rapid Adoption of Widget Services and Mobile Readers Among Major Media Brands Including Reuters, Cox Newspapers and Washingtonpost.com
Leading Media Companies Among Latest to Turn to NewsGator's Widget Framework to Create Portable Content, Engage Audiences and Extend Brands
| Source: NewsGator
ORLANDO, FL--(Marketwire - February 25, 2008) - NewsGator Technologies, Inc. today announced
the rapid adoption of its
widget services and mobile readers by a growing number of media
companies including Reuters, Cox Newspapers, washingtonpost.com and
Newsweek, enabling these companies to bring a compelling new dimension of
portability and social interaction to their online content. In Q4 of 2007
alone, NewsGator signed more than 20 media companies as customers, helping
them distribute branded content across the Web and mobile devices.
NewsGator's
widget services and mobile readers enable media companies to extend the
reach of their brands by empowering users to easily port content to blogs,
social networking sites, home pages and mobile devices. These
widgets engage audiences by providing extensive collaboration features
that allow users to email, rate, comment on and share content. This
expanded reach and greater user interaction can be tracked using
NewsGator's extensive reporting capabilities, enabling media customers to
drive additional monetization opportunities through higher click-through
rates and increased page views.
"Media companies are seeking innovative ways to adapt to the changing
online and mobile environments," said Jeff Nolan, vice president, NewsGator
Software-as-a-Service. "NewsGator's
widget services give major media brands cutting-edge capabilities in
what is a new model for media -- one that puts emphasis on portable and
viral, branded content delivered directly to consumers. The result is
increased content interaction rates that translate into extended reach and
better monetization opportunities for media companies."
NewsGator's mobile readers and
widget services are part of NewsGator Software-as-a-Service, which
encompasses the company's syndication and data services offerings and helps
media companies, content publishers and advertisers engage audiences
through the use of social media and Web 2.0 technologies. NewsGator's Web
2.0 syndication products, including personalized RSS readers,
Widget Framework, Community Publisher and Widget Ads, give companies the
tools they need to enable their audiences to create, subscribe and interact
with the most relevant content while staying within the company's brand.
NewsGator Software-as-a-Service is in use by some of the world's largest
media companies and brands, including CNN, Media General, National
Geographic, Newsweek, CBS News, the San Francisco Chronicle, USA Today and
Discovery Communications. For more information, visit:
http://www.newsgator.com/Business/WidgetFramework/Default.aspx.
About NewsGator Technologies, Inc.
NewsGator Technologies is a pioneer in RSS and Enterprise 2.0 technologies.
Headquartered in Denver, Colo., NewsGator develops and markets RSS
aggregation solutions for individual end users, enterprises and online
content providers. Using NewsGator products and solutions, businesses and
consumers can subscribe to news, information, podcasts and other relevant
content more efficiently and effectively than with traditional channels.
With NewsGator, users have access to RSS information via the Web, Microsoft
Outlook, mobile devices and both Windows- and Mac-based desktop clients.
All NewsGator products synchronize seamlessly, enabling users to read their
RSS feeds anywhere, anytime, with any device. For more information, visit
www.newsgator.com.