SOURCE: NewsGator

February 25, 2008 09:00 ET

NewsGator Sees Rapid Adoption of Widget Services and Mobile Readers Among Major Media Brands Including Reuters, Cox Newspapers and Washingtonpost.com

Leading Media Companies Among Latest to Turn to NewsGator's Widget Framework to Create Portable Content, Engage Audiences and Extend Brands

ORLANDO, FL--(Marketwire - February 25, 2008) - NewsGator Technologies, Inc. today announced the rapid adoption of its widget services and mobile readers by a growing number of media companies including Reuters, Cox Newspapers, washingtonpost.com and Newsweek, enabling these companies to bring a compelling new dimension of portability and social interaction to their online content. In Q4 of 2007 alone, NewsGator signed more than 20 media companies as customers, helping them distribute branded content across the Web and mobile devices.

NewsGator's widget services and mobile readers enable media companies to extend the reach of their brands by empowering users to easily port content to blogs, social networking sites, home pages and mobile devices. These widgets engage audiences by providing extensive collaboration features that allow users to email, rate, comment on and share content. This expanded reach and greater user interaction can be tracked using NewsGator's extensive reporting capabilities, enabling media customers to drive additional monetization opportunities through higher click-through rates and increased page views.

"Media companies are seeking innovative ways to adapt to the changing online and mobile environments," said Jeff Nolan, vice president, NewsGator Software-as-a-Service. "NewsGator's widget services give major media brands cutting-edge capabilities in what is a new model for media -- one that puts emphasis on portable and viral, branded content delivered directly to consumers. The result is increased content interaction rates that translate into extended reach and better monetization opportunities for media companies."

NewsGator's mobile readers and widget services are part of NewsGator Software-as-a-Service, which encompasses the company's syndication and data services offerings and helps media companies, content publishers and advertisers engage audiences through the use of social media and Web 2.0 technologies. NewsGator's Web 2.0 syndication products, including personalized RSS readers, Widget Framework, Community Publisher and Widget Ads, give companies the tools they need to enable their audiences to create, subscribe and interact with the most relevant content while staying within the company's brand. NewsGator Software-as-a-Service is in use by some of the world's largest media companies and brands, including CNN, Media General, National Geographic, Newsweek, CBS News, the San Francisco Chronicle, USA Today and Discovery Communications. For more information, visit: http://www.newsgator.com/Business/WidgetFramework/Default.aspx.

About NewsGator Technologies, Inc.

NewsGator Technologies is a pioneer in RSS and Enterprise 2.0 technologies. Headquartered in Denver, Colo., NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices and both Windows- and Mac-based desktop clients. All NewsGator products synchronize seamlessly, enabling users to read their RSS feeds anywhere, anytime, with any device. For more information, visit www.newsgator.com.

Contact Information

  • Contact Information
    Laura Farrelly
    NewsGator
    303-552-2046
    lauraf(at)newsgator(dot)com

    Jennifer Gazin or Zoe Vandeveer
    LaunchSquad
    415.625.8555
    newsgator(at)launchsquad(dot)com