NewsGator Technologies: Microsoft's Launch of Vista Opens Door for Increased Adoption of RSS Technology

DENVER, CO -- (MARKET WIRE) -- January 29, 2007 -- Microsoft Corp.'s official release tomorrow of the Windows Vista operating system, accompanied by Internet Explorer 7, will dramatically accelerate the adoption of RSS technology by consumers, businesses and content providers, according to NewsGator Technologies, the RSS leader. IE 7 is the first version of Microsoft's Web browser with native RSS support built in, which will enable users to easily subscribe to and manage RSS feeds from within the browser. Other market leading browsers, including Firefox and Safari, already have these RSS capabilities.

NewsGator founder Greg Reinacker said today that the "widespread release of Microsoft Vista and IE 7 will be the first exposure to RSS and subscriptions for potentially hundreds of millions of people. I believe we're at the beginning of an Internet paradigm shift. This shift is not about any particular technology, it's about subscribing to content. People aren't going to look for subscription buttons on a site any more, they're going to look for subscribe buttons in the application they are using. Users will come to expect that when they visit a Web page, there is a consistent and very easy way to subscribe to the content on that page. Eventually, they will likely visit their favorite search engines less often, and they will surf online less, because the content they care about will be delivered directly to them."

Reinacker continued: "The release of Vista and IE 7 will result in a rise in popularity of RSS and the fact that every desktop will now have a reader on it will tend to drive the increase in RSS feeds generated from enterprise systems. As that happens, IT departments will increasingly need to efficiently manage RSS in their organization, centrally administer subscription content and control bandwidth allocation and usage throughout the enterprise."

Reinacker is available to the media to discuss the impact Vista and Internet Explorer 7 will have on the market. Please contact Jason Mandell or Jennifer Gazin at LaunchSquad at 415-625-8555 to arrange an interview.

NewsGator provides an award-winning suite of RSS solutions for individuals, enterprises and online publishers to help manage and distribute online content. More than one million people currently rely on NewsGator technology. NewsGator's products include:

-- NewsGator Enterprise Server (NGES), which helps businesses distribute internal and external information throughout its enterprise and counts more than 50 large and SMB customers in a wide range of industries, including professional services, manufacturing, pharmaceuticals, technology and media;

-- NewsGator Enterprise On-Demand, which gives small to medium-sized businesses all of the benefits of a server-based enterprise RSS system in a software-as-a-service (SaaS) model, freeing them from the hassle of implementing or managing hardware, databases or applications. The service offers easy-to-use features for both users and administrators;

-- Intel Suite Two, a family of interconnected services combined to improve productivity and enable high-engagement marketing, comprised of business Web 2.0 capabilities from leading software companies, including NewsGator, Six Apart, Socialtext and SimpleFeed;

-- NewsGator Private Label which helps companies -- including Gannett, New York Times Co., Newsweek, American Express and Discovery Channel -- who publish or manage online content, increase revenues by combining rich syndicated content with social media and Web 2.0 technologies;

-- A wide array of best-of-breed individual end user products including NewsGator Online, FeedDemon (for PC), NetNewsWire (for Mac), NewsGator Go! (for mobile) and NewsGator Inbox (for Outlook).

About NewsGator Technologies, Inc.

NewsGator Technologies is the world's leading RSS company. Headquartered in Denver, CO, NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices and both Windows- and Mac-based desktop clients. All NewsGator products synchronize seamlessly, enabling users to read their RSS feeds anywhere, anytime, with any device. For more information, visit www.newsgator.com.

Contact Information: Contact Information Jason Mandell or Jennifer Gazin LaunchSquad 415.625.8555 newsgator(at)launchsquad(dot)com