SOURCE: The NewsMarket

October 09, 2008 03:30 ET

The NewsMarket and the Council for the Promotion of Sweden Partner to Launch First News Video Portal Dedicated to Sweden

NEW YORK, NY and STOCKHOLM, SWEDEN--(Marketwire - October 9, 2008) - The Council for the Promotion of Sweden and The NewsMarket today announced the launch of the first news video portal dedicated to Sweden. The Sweden Channel ( will aggregate video about Swedish business and industry, events, culture and destinations and make it available to TV and online journalists and bloggers around the world.

Sweden is at the forefront of digital technologies in Europe, with an 80% penetration rate of internet usage and a record number of people embracing Web TV. Swedish companies including Volvo Group, Ericsson, Volvo Cars and Saab Group are already successfully using online video to communicate with international audiences.

The Sweden Channel will enable Swedish companies, institutions and non-profit organisations to upload their video to a central destination and promote their messages to the global media. The site will be free to registered news media and bloggers and all video will be available in broadcast quality, as well as streaming video and embeds.

"Sweden has been on the cutting edge of culture, business and social trends for a long time and we are pleased to now have a platform from which to communicate about our country with the rest of the world and using video," said Fredrik Wetterqvist, Director for Cultural Promotion and the Image of Sweden at the Ministry for Foreign Affairs.

"We hope that The Sweden Channel develops into the one-stop shop for all video about Sweden and are proud to work with the Council for the Promotion of Sweden. As the media landscape continues to evolve and communications becomes more competitive, online video is a perfect tool for countries, regions and cities to increase their share of voice," said Shoba Purushothaman, CEO of The NewsMarket.

Svenska Filmbolaget, a leading Swedish TV and video production company, has been named as the official production partner to the Council for the Promotion of Sweden. Karl Olov Larsson, Managing Director of Svenska Filmbolaget Axess AB, commented: "We are delighted to be able to offer Swedish companies and organisations the opportunity to reach news audiences and key target groups around the world with high-quality news video that communicates their key messages and opens new markets for Swedish goods and services. TV journalists and online journalists worldwide will now be able to access professionally produced video and press releases via The Sweden Channel and create their own stories."

The Sweden Channel was officially launched in Stockholm on October 9th.

About The NewsMarket

The NewsMarket ( is the leading platform for global brands to market and deliver their video to all their audiences. The company enables corporations, government and non-profit organizations to easily share their video content with the media, blogs, consumers, online communities and other audiences globally. The company's media site ( is used by more than 16,000 media outlets in 193 countries to view and order free news video for use in their programming. The NewsMarket works with many of the world's leading brands including General Motors, Volvo Cars, Mazda, IBM, Microsoft, the International Olympic Committee, Facebook, Google and Visit Britain/Visit London. The NewsMarket is headquartered in New York, with offices in Beijing, Delhi, Dubai, London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. To learn more about our capabilities, visit:

About the Council for the Promotion of Sweden

The Council for the Promotion of Sweden is a forum for the exchange of information, coordination and joint action concerning the profile of Sweden between state organisations and partly state-owned organisations working on the promotion of Sweden.

About Svenska Filmbolaget Axess AB

Svenska Filmbolaget is a leading production company in Sweden providing a complete range of services and facilities to international television broadcasters, television news agencies and production companies requiring broadcast facilities and broadcast services in Sweden. The company also works closely with many of Sweden's leading companies and organisations -- providing production and distribution services to match internal and external communications strategies. The company's state-of-the-art Engelsberg Studio and broadcast center is located close to the centre of Stockholm. Whether clients require in-house facilities for a quick edit, a satellite interview, a tape playout, an FTP upload, a full-scale production in the studio, or news production on location, Svenska Filmbolaget can provide all the facilities and professional services required. Svenska Filmbolaget is also the production company for Sweden's Axess TV channel that airs programming covering current affairs, as well as documentaries and programming covering science and culture.

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