SOURCE: NewspaperDirect Inc.

April 20, 2007 06:00 ET

NewspaperDirect Launches Web 2.0-Powered SmartEdition of Leading Trade Publication, Newspapers and Technology

ORLANDO, FL -- (MARKET WIRE) -- April 20, 2007 -- Nexpo booth 1564 -- NewspaperDirect Inc. announced that the leading international journal of newspaper technology, Newspapers and Technology, has adopted NewspaperDirect's PressDisplay.com architecture for its new interactive e-paper: the N&T SmartEdition. The technology can be seen in action at booth #1564. The monthly magazine is already live on http://newsandtech.newspaperdirect.com, with daily Dateline updates being added in a few weeks.

Newspapers and Technology magazine is also now available on NewspaperDirect's PressDisplay.com aggregated news site, which offers complete digital editions of more than 450 of the world's most respected international publications.

"At Newspapers and Technology we are committed to 'walking the talk' and staying on the forefront of the digital newspaper evolution," said Mary Van Meter, publisher for Newspapers and Technology magazine. "We chose NewspaperDirect because we believe they have the most advanced technological solution and are impressed with their success with leading newspaper publishers nationally and internationally. Our new SmartEdition not only expands N&T's global reach; it provides an enhanced reading experience for subscribers and offers our advertisers new market opportunities and the potential for a much more interactive relationship with readers."

With the N&T SmartEdition, subscribers experience the same rich user interface offered by PressDisplay.com. Every article, picture and advertisement is presented in its original context in the paper, with full graphics or text-only viewing options. NewspaperDirect's SmartEdition technology enables interactive tables of contents, email sharing, support for popular blogging systems, user bookmarks and hypertext links to elements such as URLs, telephone numbers, email addresses and embedded "continued on page…" links within articles.

"That an influential industry publication such as Newspapers and Technology is offering its subscribers a Web 2.0 environment for their magazine is emblematic of the direction experts see the newspaper industry taking," stated Alexander Kroogman, CEO of NewspaperDirect. "It is exciting to see N&T take this initiative and help us pave the way for a new standard in electronic editions."

About Newspapers and Technology

Newspapers & Technology is a monthly trade publication for newspaper publishers and department managers involved in applying and integrating technology. Written by industry experts, News & Tech provides regular coverage of the following departments: prepress, press, postpress and new media. See http://www.newsandtech.com.

About NewspaperDirect Inc.

NewspaperDirect Inc. (www.newspaperdirect.com) is the world leader in digital delivery and local printing of hundreds of same-day newspapers from around the world. The company's SmartEdition platform provides publishers a Web 2.0 experience for their electronic editions, including advanced digital features, a new advertising platform, secure hosting and advanced subscription management -- all for zero investment and at no operational cost.

Contact Information

  • Contact:
    Tim Cox
    Email Contact
    +1-650-369-7784
    (for NewspaperDirect)