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Extra Awards

Extra Awards

September 11, 2013 11:29 ET

Newspapers Canada Announces Winners for the 2013 Extra Awards

TORONTO, ONTARIO--(Marketwired - Sept. 11, 2013) - Newspapers Canada is pleased to announce the winners of the Extra Awards for 2013. The Awards celebrate outstanding advertising in newspapers across media: print, online, tablet, mobile and more.

The 2013 Extra's Best of Show is Dare Vancouver with its outstanding execution for B.C. Children's Hospital, "Operating Room".

Other award winners include stunning work from (in order of number of awards received):

Silver (2) Orkin, "Roach"
Orkin, "Centipede"
Bronze (4) Playland, "Dentist"
Orkin, "Termite/Roach/Centipede" campaign
Orkin, "Pink/Green/Orange" campaign
Orkin, "Termite"
Honourable Mentions (3) Playland, "Snake"
Playland, "Tied Up"
Playland, "Fear Made Fun" campaign
Dare Vancouver
Best of Show (1) B.C. Children's Hospital, "Operating Room"
Gold (3) B.C. Children's Hospital, "Operating Room/Hallway/Examination Room" campaign
B.C. Children's Hospital, "Operating Room"
B.C. Children's Hospital, "Examination Room"
Silver (1) B.C. Children's Hospital, "Hallway"
Bronze (1) Destination B.C., "Soundchip"
Honourable Mention (1) Destination B.C., "Destination B.C. Summer Campaign"
Leo Burnett Toronto
Gold (1) TVO, "Group Photos" campaign
Silver (2) TVO, "Smart Kids Now. Smart Adults Later." campaign
Yellow Pages, "NHL Lockout Solutions"
Bronze (4) IKEA, "Organization/Mouth Watering/Flick a Switch" campaign
IKEA, "Organization"
TD Bank, "TD Coin Counters"
TVO, "Smart Kids Now. Smart Adults Later."
Bensimon Byrne
Bronze (2) Ontario Science Centre, "Science"
Ontario Science Centre, "Circus"
Honourable Mentions (5) Ontario Science Centre," Sport/Science/Circus" campaign
Ontario Science Centre, "Sport"
Ontario Science Centre, "Science"
Ontario Science Centre, "Circus"
Paws for the Cause, "No Animals Were Harmed"
Zulu Alpha Kilo
Bronze (2) Audi Canada, "Rated R8"
Workopolis, "Pop Culture" campaign
Honourable Mentions (4) Workopolis, "Jay Leno"
Workopolis, "Pope"
Workopolis, "Rob Ford"
Workopolis, "Rolling Stones"
Bronze (2) Molson Coors Canada, "No Bollocks" campaign
Molson Coors Canada, "The best beer named after Newcastle in this entire newspaper"
Honourable Mentions (2) Molson Coors Canada, "If you like a beer named after a city in England this is for you"
Molson Coors Canada, "We made this beer taste good in 1927. We haven't done much since"
Gold (3) Sears Optical, "Masks" campaign
Sears Optical, "Lynx"
Sears Optical, "Eagle"
Silver (1) Julyna, "Martini"
Honourable Mention (1) Julyna, "Ribbon"
JWT Toronto
Silver (1) Johnson & Johnson, "Valentine's Day"
Nolin BBDO
Silver (1) Fédération des Producteurs de Lait du Québec, "Les Mots" campaign
Red Urban
Silver (1) Volkswagen Canada, "Country Road"
Bronze (1) BMW Canada, "The Upgradable Banner" online
The Gazette
Honourable Mention (1) The Gazette, "West Island and Off Island Gazette Cover the West Stunt Campaign"
Jungle Media
Honourable Mention (1) BC Honda Dealers, "2013 Accord Window Takeover" online
UM Canada
Honourable Mention (1) Sony, "Sony Reader"

Suzanne Raitt, VP of Marketing & Innovation at Newspapers Canada states: "This year the Extra Awards received more entries than in prior years in both the print and digital categories. The creativity demonstrated was impressive. While a print ad won Best of Show, the number and the quality of the digital entries and winners demonstrate newspapers success in this arena."

To view all the award winning ads, visit or for French:

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