SOURCE: NewsGator

January 29, 2007 08:00 ET

Newspapers Use NewsGator's VideoBuzz™ Service to Bring a New Dimension to Online Customized Content

The Denver Post, East Valley Tribune and The Ledger Offer Dynamic Relevant Video Content to Readers

LAS VEGAS, NV -- (MARKET WIRE) -- January 29, 2007 -- NewsGator Technologies, the industry's most innovative RSS company, today announced the release of VideoBuzz™. This new RSS solution, enables newspapers and other online content companies to create compelling user experiences by pulling in context-sensitive, syndicated and editorialized video content to any page within their Web sites.

NewsGator's VideoBuzz solution is the fastest and least expensive way for brands to immediately enrich their sites with video. NewsGator VideoBuzz helps newspapers and other content publishers to do more than simply display video within a site, but empowers content publishers to choose the most relevant video from all possible video sources and add those onto their site quickly and in exactly the right context. VideoBuzz carries the content publisher's brand, and in addition to the relevancy of the videos, encourages user participation by enabling sharing (via email and instant messaging), ratings, and comments on the video content.

Created through a technology partnership with ClickCaster Inc., VideoBuzz gives newspapers a one-click solution to presenting video within a Web page that is tightly integrated into the look and feel of the newspaper's Web site. The latest in NewsGator's Private Label offering of RSS syndication services, VideoBuzz is already in use by a number of newspapers, including The Denver Post, The Ledger and the Ea st Valley Tribune.

"As a strategic partner, NewsGator helps us implement innovative solutions to engage our readers in new and dynamic ways," said Mark Cardwell, Managing Editor, Digital Media, The Denver Post. "VideoBuzz is just another example of how NewsGator Private Label has helped us to deliver a vibrant experience to our audience, all while keeping them within our brand experience."

"NewsGator VideoBuzz is helping to reshape the face of newspapers by integrating video into the look and feel of their online brand and enhancing existing sections with relevant dynamic content," said Walker Fenton, General Manager, Private Label Solutions at NewsGator Technologies. "Through video, newspapers are delivering a more engaging experience that encourages readers to return time and again."

NewsGator Private Label helps companies that publish or manage online content increase revenues by combining rich syndicated content with social media and Web 2.0 technologies. These innovative private label technologies let users create, read and subscribe to the most relevant content all within the content publisher's brand and experience. They include customized readers for the Web (see USA TODAY), "buzz boxes" (see Newsweek), desktop (FeedDemon ) and mobile readers.

About NewsGator Technologies, Inc.

NewsGator Technologies is the world's leading RSS company. Headquartered in Denver, CO, NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices and both Windows- and Mac-based desktop clients. All NewsGator products synchronize seamlessly, enabling users to read their RSS feeds anywhere, anytime, with any device. For more information, visit

About ClickCaster Inc.

ClickCaster Inc., based in Boulder, CO., is a premier provider of podcasting platforms for publishers. We provide a broad range of web based creation tools, directories, embeddable media players, synchronization tools and custom interface design for private and white label audio and video podcasting solutions. For more information visit us at

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    Scott Converse
    ClickCaster Inc.
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    Gavin Skillman or Corey Lewis