SOURCE: Nexage

Nexage

November 19, 2014 09:00 ET

Nexage Accelerates the Availability of Audience Targeting Data in Mobile Advertising

AppAudience, eXelate, Factual and Neustar Join an Already Strong Nexage Connect Roster

BOSTON, MA--(Marketwired - Nov 19, 2014) - Nexage, the premium mobile programmatic marketplace, today announced new Nexage Connect partners including AppAudience, eXelate, Factual and Neustar. Nexage Connect delivers audience segments, contextual data and enriched location signals, giving advertisers and media buyers superior targeting and retargeting capabilities to fuel an advertising market where mobile is taking center stage as the primary screen.

Media buyers have come to expect the same level of privacy safe targeting in mobile that exists on desktop; namely, the ability to reach and target specific audience or consumer segments. Nexage Connect delivers on that opportunity by integrating third-party data in the Nexage Marketplace. Nexage Connect creates three simultaneous and critical values: it dramatically enhances mobile targeting, simplifies and accelerates data providers' mobile strategy, and ensures publishers gain the full value of data enrichment to their inventory.

With these recent additions, Nexage Connect will deliver a portfolio of audience segments through BlueKai, eXelate, and Neustar as well as contextual data with Proximic and AppAudience; location context and audiences via Factual; malware and privacy management through The Media Trust and TRUSTe; and universal identifiers via AdTruth.

"eXelate continues to deliver on our vision that data is the most valuable asset that marketers can leverage to more effectively connect with today's Omni-channel consumers," said Mark Zagorski, CEO of eXelate. "Marketers need to target and reach audiences with relevant content across all devices, and the integration of eXelate's cross-platform data set into Nexage Connect enables marketers and media buyers to reach their most optimal audience on the Nexage Marketplace."

"Factual makes signals from location, one of the most important and unique value drivers in mobile, accessible to marketers," said Bill Michels, SVP of Products and Partnerships at Factual. "Our audience segments based on location intelligence strengthens media buyers and advertisers' ability to deliver more personalized content, and we're excited about bringing this capability to Nexage, the leading mobile programmatic platform."

Nexage delivers this full spectrum of targeting through the most advanced and complete programmatic marketplace in mobile. Using a flexible and scalable API environment built within the Nexage Marketplace, Nexage Connect provides a single point of integration and simple delivery model for buyers and publishers to quickly gain access to a wide range of targeting data.

"Nexage has designed our platform to be the market's most robust and advanced technology in mobile advertising because we understand that the strength of technology directly impacts our customers' ability to do business and make money," said Mark Connon, CRO & EVP of Corporate Development of Nexage. "Nexage Connect is another example of extending our platform and providing a powerful and privacy focused capability that enables our customers -- both media buyers and publishers -- to be more successful and manage their business how they want."

About Nexage
Nexage is the leading premium marketplace in mobile advertising, helping leading publishers and developers make money while enabling advertisers to reach audience at scale. The Nexage Marketplace delivers the full power of programmatic markets, enabling publishers and media buyers to trade via programmatic direct, private exchange, RTB and mediation. Nexage Connect delivers integrated first- and third-party data, including behavioral, contextual, enriched location, universal identifier, and privacy data to enhance targeting and retargeting. Nexage Protect delivers a suite of brand safety controls to advertisers and publishers. Nexage serves customers on a worldwide basis with offices in Boston, New York, San Francisco and London. Come visit us at www.nexage.com or follow us on Twitter @Nexage.

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