SOURCE: Nexage

Nexage

October 04, 2011 09:00 ET

Nexage Exceeds 20 Bidders on Its Mobile RTB Exchange; Bids Growing 183% per Month

The Growth Underscores the Strategic Value of Real-Time Bidding in Driving Market Liquidity

BOSTON, MA--(Marketwire - Oct 4, 2011) - Nexage, the leading provider of market liquidity in mobile advertising, today announced that it has exceeded 20 bidders on its mobile real-time bidding (RTB) exchange, helping fuel 183% per month increase in bid volume over a 3-month period. Nexage's RTB exchange is an integrated component of the Nexage Revenue Platform.

Nexage's RTB exchange, combined with Nexage's data capabilities, enables buyers to target and buy on a real-time, impression-by-impression basis. This capability allows demand sources to buy impressions that are relevant to specific advertising campaigns and drive campaign ROI -- crucial factors for the success of the bidders and their clients.

Today, more than 20 companies are bidding on the exchange with bid volume growing 183% on a monthly basis. Nexage's RTB exchange has produced a 2x eCPM premium as compared to non-RTB demand sources, due to the value associated with buying highly targetable inventory on an impression-by-impression basis.

"As a specialist mobile DSP, global brands and agencies rely on us to take their mobile ad campaigns to the right audience at the right time," said Alex Rahaman, CEO of StrikeAd. "RTB continues to prove its value in maximizing ROI for our clients, and key to our success with this has been working with strong market leaders like Nexage. By delivering real-time bidding to premium buys and driving liquidity to the mobile advertising market with reliable and scalable technology, Nexage certainly enhances our specialist capabilities."

"We truly believe that our ability to build market liquidity is foundational to the success of buyers and sellers in mobile advertising," said Ernie Cormier, CEO and president of Nexage. "We are thrilled that more than 20 buyers, including mobile leaders like StrikeAd, have selected our RTB exchange to fuel their business. With more buyers bidding more often, we are seeing advertisers increase their spend in mobile advertising; we are also seeing the impact and value RTB has in driving market liquidity."

About Nexage

Nexage is the leading provider of market liquidity for buyers and sellers in the mobile advertising market. The Nexage Revenue Platform, comprised of an RTB exchange and mediation, maximizes revenue for publishers and developers, and campaign ROI for demand sources and advertisers. Nexage serves our customers and partners on a worldwide basis, including publishers, developers, and demand sources. Nexage is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business; today, Nexage manages more than 8B monthly impressions and serves over 100 global ad sources, including 20+ DSPs, over 200 publishers, and over 700 sites and applications. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.

About StrikeAd

Mobile advertising specialist StrikeAd was created to provide media agencies with the expertise to better leverage their mobile budgets and achieve real return on investment from mobile campaigns. StrikeAd's fully managed service, StrikeAd Engage, offers media agencies a complete solution for planning, executing and optimising global mobile campaigns. The unrivalled experience and knowledge of the StrikeAd team is powered by the proprietary StrikeAd Fusion platform, the world's first mobile Demand Side Platform (DSP). The StrikeAd Fusion platform helps planners and buyers navigate through the complexities of devices, platforms, operators and territories while providing access to a huge array of advertising inventory. StrikeAd Fusion also utilises the latest mobile advertising technologies including Real Time Bidding (RTB) and location-based targeting. Sophisticated tracking and analytics give clients unparalleled insight and control over their mobile advertising campaigns, as well as delivering precise and relevant engagement with consumers, helping media agencies deliver on performance budgets and to target ROI. StrikeAd was founded in 2010 by digital and mobile advertising entrepreneurs Alex Rahaman and Simon Wajcenberg. StrikeAd manages its global operations from offices in London and New York. www.strikead.com

Contact Information

  • Contact:
    Jenn Routhier
    Nexage
    781-890-0071 ext. 244
    Email Contact