SOURCE: Nexage

Nexage

August 10, 2011 09:00 ET

Nexage Exceeds 8 Billion Impressions per Month

Rapid Growth of the Nexage Revenue Platform Signals the Shift to a Fully Liquid Market

BOSTON, MA--(Marketwire - Aug 10, 2011) - Nexage, the leading mobile advertising real-time bidding (RTB) exchange provider, today announced that it is now managing a rate of over 8 billion impressions per month on its Nexage Revenue Platform. This represents a 50 percent growth rate over a three-month period from May through July 2011. The rapid growth rate in mobile ad impressions signals a key step forward in creating a liquid market that benefits buyers and sellers alike.

This milestone is driven from both existing and new customers, with publishers and developers allocating more of their impressions to Nexage, in order to accelerate revenue performance.

A key part of the volume growth is also driven from technical performance. The Nexage Revenue Platform provides a seamless and integrated RTB and mediation capability to give both publishers and developers simplicity and flexibility. Additionally, the platform includes a set of powerful capabilities, such as a lightweight, consolidated SDK, rich media and video ads to drive eCPM, dynamic optimization to intelligently maximize revenue, and an intuitive analytic and reporting capability to enable publishers and developers to control and guide their mobile advertising business.

"We are extremely proud of the accelerated growth we have achieved, with both buyers and sellers increasingly selecting Nexage as their mobile advertising partner -- especially as mobile advertising becomes a strategic imperative to their businesses," said Ernie Cormier, CEO and president of Nexage. "The growth affirms the confidence that the market has in RTB-based platforms to drive revenue performance and advertising ROI."

With its RTB-led platform, Nexage is building an efficient, liquid, and vibrant mobile advertising market that benefits both buyers and sellers by maximizing revenues and advertising ROI.

About Nexage, Inc.
Nexage provides a market-leading mobile advertising revenue platform, powered by the Nexage RTB Exchange, which enables publishers, developers, buyers, and advertisers to maximize revenues and ROI. As a worldwide provider, Nexage's mission is to provide superior platform performance that creates an efficient and vibrant mobile advertising market for both buyers and sellers. Nexage is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business; today, Nexage serves over 70 global ad sources and over 160 publishers with over 500 mobile sites and applications. Come visit us at www.nexage.com or follow us on Twitter @Nexage.

Contact Information

  • Contact:
    Jenn Routhier
    Nexage
    (781) 890-0071 ext. 244
    Email Contact