SOURCE: Nexage

Nexage

December 14, 2011 08:00 ET

Nexage Launches Private Exchange

Nexage's Private Exchange Expands Market-Leading RTB to Deliver Extraordinary Value and Controls to Premium Publishers and Developers

BOSTON, MA--(Marketwire - Dec 14, 2011) - Nexage, the leading mobile advertising exchange, today announces the launch of mobile advertising's first private exchange to enable premium publishers and developers to only sell to those buyers that represent brands and campaigns that best fit their business.

Through Nexage's private exchange, premium publishers and developers not only avoid channel conflict; they are able to drive a cohesive and productive integrated sales channel inclusive of their direct sales force. And by tapping into the Nexage Exchange, they are able to accelerate revenue performance, protect price, and ensure brand safety -- all while taking advantage of the extraordinary efficiency and liquidity of programmatic markets.

Nexage's private exchange is built upon the Nexage Exchange, mobile advertising's most advanced and complete integrated RTB and mediation platform. Nexage's private exchange leverages key innovations of the platform, including dynamic price floors that enable sellers to continually optimize revenue performance, and one-click ad screening that enables sellers to identify and block ads, in real time, to manage brand safety and alignment.

The private exchange enables premium publishers to tap into massive liquidity gains on the Nexage Exchange, which supports over 12 billion monthly impressions, and creating liquidity for more than 200 publishers and developers and 125 demand sources. Today, bid volumes on RTB are growing at more than 71% per month and revenues are growing at more than 70% per month. The combined value of a private exchange with the rapidly increasing liquidity on RTB gives premium publishers and developers an unparalleled opportunity to significantly -- and safely -- grow their business.

"The launch of our private exchange is critical to our customers and an important achievement in the maturation and scaling of the mobile advertising market," said Ernie Cormier, CEO and president of Nexage. "Nexage's private exchange gives our premium publisher and developer customers the ability to seize on the efficiencies and liquidity of the market, while controlling their operations in a way that best suits their needs. Mobile advertising is growing -- and growing up fast -- and we are proud to be taking the lead in launching the market's first mobile private exchange. We will continue to innovate and drive this market forward. Stay tuned."

About Nexage

Nexage is the leading mobile advertising exchange, managing over 12B impressions connecting over 200 publishers and developers with over 125 demand sources. The Nexage Exchange, powered by Nexage's innovative integrated RTB and mediation platform, is the market's most advanced and complete exchange. As part of Nexage Exchange, RTB has scaled and continues to grow more than 70% per month, creating the largest and fastest growing RTB-drive exchange in the industry. The Nexage Exchange delivers both private and public exchanges to enable buyers and sellers to benefit from a vibrant, highly liquid market with the associated controls so that both buyers and sellers grow their respective businesses as they want. Nexage serves customers on a worldwide basis and is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.

Contact Information

  • Contact:
    Jenn Routhier
    Nexage
    781-890-0071 ext. 244
    Email Contact