BOSTON, MA--(Marketwired - Sep 3, 2014) - Nexage, the leading premium marketplace in mobile advertising, today announced the results of a new Mobile Insights report, which reveals that app developers on the Nexage Marketplace are significantly out-performing the market, growing revenues 165 percent in 2014.
This rapid growth in revenue is due to four key drivers:
- Device ID: In addition to the consistent interest in device ID for campaign management and targeting, ID-enabled inventory is increasingly critical to media buyers building linking and cross-channel targeting/retargeting solutions; ID-enabled inventory is commanding a 67 percent CPM premium
- Location: Developers are increasingly providing lat/long-enabled impressions to support local and hyperlocal campaigns; bid density (a measure of auction competition) is 131 percent higher for these impressions
- High-impact ad formats: Developers have expanded their rich media and video inventory, improving CPM and yield performance and delivering a far better user experience; rich media-enabled impressions grew 346 percent and video-enabled impressions grew 516 percent
- Brand engagement: Brands are increasingly comfortable advertising on well-lit, brand-safe app inventory sold on the Nexage Marketplace.
These value drivers have real staying power, changing the game and fortune of app developers. To take a deeper dive into the analysis, download the Nexage Mobile Insights report at http://bit.ly/NexageInsights.
Nexage is the leading premium marketplace in mobile advertising, helping leading publishers and developers make money while enabling advertisers to reach audience at scale. The Nexage Marketplace delivers the full power of programmatic markets, enabling publishers and media buyers to trade via programmatic direct, private exchange, RTB and mediation. Nexage Connect delivers integrated first and third party data, including behavioral, contextual, enriched location, universal identifier, and privacy data to enhance targeting and retargeting. Nexage Protect delivers a suite of brand safety controls to advertisers and publishers. Nexage serves customers on a worldwide basis with offices in Boston, New York, San Francisco and London. Come visit us at www.nexage.com or follow us on Twitter @Nexage.