SOURCE: Nexage

Nexage

September 21, 2010 07:55 ET

Nexage Selected as DataXu's Supply Partner for First Mobile Demand Side Platform

Partnership Creates Efficiencies and Scalability for Mobile Ad Buying

BOSTON, MA--(Marketwire - September 21, 2010) -  Nexage has partnered with DataXu as mobile inventory supplier for the launch of the industry's first mobile-integrated demand-side platform solution, DX2. The partnership creates synergies in digital ad-buying by allowing online advertisers to access mobile and online inventory from the same platform.

Nexage (www.nexage.com) brings mobile advertising solutions that provide higher revenue, lower costs, integrated reporting, and brand protection to publishers and application developers. DataXu (http://www.dataxu.com) helps brands and their agencies use data-driven decisioning to improve media performance and reduce operating expenses. With Nexage, DataXu will have access to billions of targetable impressions to satisfy the increasing advertiser demand for mobile inventory.

"This is an exciting time for mobile," said Ernie Cormier, CEO and President of Nexage. "Nexage allows online DSPs to access our broad publisher base across mobile web and across all major platforms including iPhone, iPad, BlackBerry and Android, increasing the flow of ad inventory to our publisher and developer clients. We have a strong partnership with DataXu and look forward to being at the forefront of the mobile media marketplace as we launch this innovative DSP for mobile."

"As the mobile media marketplace explodes, DataXu is leading the way in innovation with our key partnerships that allow advertisers -- for the first time -- to reach relevant audiences at scale across mobile media, with unparalleled targeting abilities," said Mike Baker, DataXu CEO. "Nexage's industry-leading platform and global footprint is a critical component of our mobile DSP initiative."

About NEXAGE, Inc.

Nexage strengthens the position of publishers and developers in the mobile media marketplace. We bring a broad set of mobile advertising solutions to market that enable publishers and developers to increase the revenue generated from their mobile content while reducing operational costs, including Nexage Mediation -- a full-scale mediation and optimization engine that gives publishers and developers access to 50+ ad sources, an SDK Suite, Ad-Screening for Publishers, access to rich media, and more. Current Nexage clients include Thomson Reuters, Digg, Associated Press, and Photobucket. Additional information is available at www.Nexage.com or follow us on Twitter at @Nexage.

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