SOURCE: Nexage

Nexage

July 26, 2011 09:00 ET

Nexage Selected as Partner for Advertising on Angry Birds™

Rovio Uses Nexage Revenue Platform to Enhance Customer Experience and Monetize Angry Birds for Android and iPhone

BOSTON, MA and HELSINKI, FINLAND--(Marketwire - Jul 26, 2011) - Nexage, the leading mobile advertising real-time bidding (RTB) provider, today announced that it has been selected by Rovio, the makers of Angry Birds™, to monetize and enhance advertising relevance for Rovio's popular game on Android™ and Apple® iPhone®.

Rovio has achieved tremendous global brand equity, surpassing 250 million global downloads for Angry Birds. As Rovio looked to mobile advertising partners to monetize Angry Birds' impressions, it heavily prioritized those that can create the greatest advertising relevance to its broad fan base while fully monetizing millions of global Android and iPhone impressions. Rovio selected Nexage due to its capability to achieve both goals.

Nexage enhances Rovio's fans' experience by delivering mobile ads that are highly relevant to the individual consumer across multiple geographies and demographics.

Rovio uses the Nexage RTB Exchange to monetize the Angry Birds impressions. The market-leading Nexage RTB Exchange enables demand partners to bid on individual impressions that deliver the greatest value to Rovio, give advertisers better controls over campaign spend, and drive an overall efficient, liquid and vibrant market.

"We are proud of our success and truly thrilled that our fans continue to enjoy Angry Birds," said Mikael Hed, CEO at Rovio. "A key part of that success is a commitment to customer experience, which guides how we work and whom we work with. Nexage brings the most compelling combination of technology, with RTB and deep mobile knowledge to ensure our customers gain value from this relationship."

"Rovio is a global phenomenon in great part because of how they stay focused on pleasing their fans," said Ernie Cormier, CEO and president of Nexage. "Rovio is a true RTB pioneer in their ability to enable high ad relevance to their customers and maximize the monetary value of their impressions, all while protecting customer privacy. We are delighted to be a key part of their commitment to their fans and to contribute to their overall business success."

About Nexage, Inc.
Nexage provides a market-leading mobile advertising revenue platform, powered by the Nexage RTB Exchange, which enables publishers, developers, buyers, and advertisers to maximize revenues and ROI. As a worldwide provider, Nexage's mission is to provide superior platform performance that creates an efficient and vibrant mobile advertising market for both buyers and sellers. Nexage is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business; today, Nexage serves over 70 global ad sources and over 160 publishers with over 500 mobile sites and applications. Come visit us at www.nexage.com or follow us on Twitter @Nexage.

About Rovio
Rovio is an award-winning Finnish game developer, and one of the leading independent developers of mobile games worldwide. Previously, Rovio has developed games for some of the biggest names in the mobile space, including Electronic Arts, Nokia, Vivendi, Namco Bandai and Mr.Goodliving/Real Networks. To visit Rovio, go to www.rovio.com.

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