SOURCE: Nexage


August 30, 2011 09:00 ET

Nexage to Deliver Rich Media Ad Units Using ORMMA Standard

Rich Media Promises to Increase Revenue and Mobile Advertising Campaign Value While Significantly Reducing Cost and Complexity

BOSTON, MA--(Marketwire - Aug 30, 2011) - Nexage, the leading provider of market liquidity in the mobile advertising market, today announced it is supporting rich media ad units using the ORMMA standard. Nexage is adding ORMMA compliance to both Android and iOS software development kits (SDKs) to deliver rich media ads across the Nexage Revenue Platform, comprised of both a real-time bidding (RTB) exchange and mediation. Nexage already supports the VAST standard for video ads. Support for the ORMMA and VAST standards ensure that Nexage can deliver virtually any ad type across the Nexage Revenue Platform.

Rich media ads create value across the ecosystem: enhancing the consumer experience by delivering more appealing advertising; driving higher value for publisher and developer impressions; and improving ad engagement and campaign ROI for demand sources and advertisers.

Nexage enables ORMMA-based rich media and VAST-based video ads at scale, enabling sellers to monetize and buyers to buy billions of impressions a month. Nexage is the first provider to provide both ORMMA-based rich media and VAST-based video ad units over an integrated RTB and mediation platform in the mobile advertising market.

"Our strategy from the start supported all major open SDKs to reduce the costs and complexity of delivering rich media ads," said Mihael Mikek, CEO and Co-Founder of Celtra. "Nexage's support for ORMMA is a significant step for this industry and clearly shows Nexage's leadership in the market. The ability to deliver rich media over RTB and mediation is unique and promises to deliver incredible value to the market."

Nexage's implementation of ORMMA standards will allow rich media companies to build one ad unit that can interact directly with all applications, reliably and easily controlling an advanced, interactive advertising experience. Nexage publishers will benefit from a lightweight SDK that opens up access to a wide range of high value advertising partners while still maintaining consistency and control over the behavior of their application. The ORMMA group is supported by a growing list of rich media providers including Celtra, Crisp Media, EyeWonder, GoldSpot, MediaMind, and PointRoll.

"As a founding member of ORMMA, a standards group that aims to solve the technological problems in scaling interactive advertising, Crisp is looking forward to Nexage offering rich media on their RTB mobile inventory," said Tom Limongello, VP of Marketing at Crisp Media. "The more sophisticated we help make the ad serving environment, the closer we come as an industry to silencing critics who argue the lack of standardization is a viable reason to keep rich media out of the RTB equation."

"We are excited to offer ORMMA-based rich media, and thrilled to be the first provider of ORMMA-standards over both mediation and RTB," said Ernie Cormier, CEO and President of Nexage. "Nexage now supports both ORMMA and VAST standards which we believe are critical capabilities to further drive market liquidity, enabling buyers and sellers to benefit at scale."

About Nexage
Nexage is the leading provider of market liquidity for buyers and sellers in the mobile advertising market. The Nexage Revenue Platform, comprised of RTB exchange and mediation, maximizes revenue for publishers and developers, and campaign ROI for demand sources and advertisers. Nexage serves our customers and partners on a worldwide basis, including publishers, developers, and demand sources. Nexage is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business; today, Nexage manages more than 8 billion monthly impressions and serves over 100 global ad sources, over 200 publishers, and over 600 sites and applications. Nexage has offices in Boston, New York, and San Francisco. Come visit us at or follow us on Twitter @Nexage.

About Celtra
Celtra offers the most flexible and easy-to-use platform that makes rich media mobile advertising scalable across native apps and the mobile web on multiple device platforms. The company's AdCreator platform enables advertisers to easily create, distribute and measure rich media mobile display advertising. AdCreator offers unmatched control for creative campaign execution, cutting-edge ad formats and unified metrics to track and optimize campaigns. Celtra's ads maximize reach because they run across top mobile ad networks, thousands of premium publishers and DSPs. Leading brands like Volvo, Adidas, Sprint, Starwood Hotels and Resorts, Wrigley, Starbucks and Kmart have utilized Celtra's ads. For more information, follow-us at or Twitter @CeltraMobile.

About Crisp Media
Crisp Media is a pioneer of mobile ad products that make HTML5 advertising scalable across device platforms for native apps and browsers. Crisp Engage, a self-service ad management platform, enables agencies to easily build, manage and measure rich media advertising campaigns on connected devices. Crisp is also a founding member of the Open Rich Media for Mobile Advertising (ORMMA) standard API, an Open Source project for letting agencies deliver HTML ads to native applications. Leading brands including GM, Ford, Toyota, VW, IBM, Intel, HP, Proctor and Gamble, Unilever, Coca-Cola, HBO, and Paramount Pictures have utilized Crisp ads. For more information visit

Contact Information

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