SOURCE: Nexgate

Nexgate

July 30, 2014 09:00 ET

Nexgate Beefs Up Social Media Security With New Risky Account Detection

New Security Capabilities Use Lexical, Image and Behavioral Analysis to Safeguard Brands' Social Media Footprint -- All in Ninety Seconds

SAN FRANCISCO,CA--(Marketwired - Jul 30, 2014) - Nexgate, the leader in enterprise social media security, brand protection, and compliance, and recipient of the highest score of any current offering in the Forrester Wave™: Social Risk And Compliance Solutions, Q2 2014, today announced the release of new patent-pending security capabilities. These new techniques for suspicious social account detection, including logo and image analysis capabilities, and coverage for blogging networks like Tumblr, are additions to its market-leading SocialDiscover solution. The new capabilities help enterprise brands automatically identify, report, and shut down risky, fraudulent, and unauthorized social accounts. This is critical to prevent social media hacks, social engineering, and fraud, while protecting brand identity on social media.

The newly added risky account detection and image analytics enables SocialDiscover to automatically analyze over 15 additional social account attributes and behaviors that are indicators of risk, as well as analyze profile images and avatars on brand-affiliated accounts to identify fake or unapproved branding. Within ninety seconds, these added capabilities let brands quickly find malicious and fraudulent copycat accounts, as well as verify that legitimate accounts are adhering to stipulated brand guidelines.

"Creating fake accounts on various social media sites has become a multi-million dollar business now," writes Varun Nayak of Dazeinfo, a leading technology, media and marketing Internet site. "Spammers and cyber maniacs are creating fake accounts enacting top personalities or brands and trying to dupe fans and followers into increasing the number of views or likes on their destination pages."

Unauthorized or "fake" accounts are often used for malicious attacks meant to exploit the identity, employees, and customers of an organization. Given that the average organization has more than 300 social media accounts, accidental and intentional misuse of company information, identity, and images prove difficult to detect and control, and can cause significant damage to a brand. 

"Discovering unauthorized social media accounts is a top priority for our digital brand and risk team," said Roberto Ciacci, Global Head of Digital Marketing for Automobili Lamborghini S.p.A. "We need to ensure that all of our social properties are known, legitimate, up-to brand standards, and that the voice we project via those accounts is valid."

Nexgate's new capabilities for brand protection and monitoring are built directly into its existing SocialDiscover solution for all current and new customers. SocialDiscover works across the leading social media networks, including Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, and Google+ as well as blog networks like Tumblr to provide the first automated and patent-pending technology of its kind.

"The open nature of social media makes it easier than ever for a fraudster or 'bad actor' to create an account, upload an organization's logo, and purport to be or represent an organization," said Devin Redmond, CEO and co-founder at Nexgate. "These fake accounts can be used with great success for social engineering, phishing, and to damage a brand's image. We've built a truly innovative technology to detect, report, and help stop fraud, security breaches, and brand abuse in social media. This first-of-its-kind behavioral and image analysis for social media accounts is just one of the reasons we are recognized for our innovation in social media risk management."

For more information on Nexgate, including SocialDiscover, visit us at nexgate.com.

About Nexgate

Nexgate provides cloud-based protection and compliance for enterprise social media accounts. Its patent-pending technology seamlessly integrates with the leading social media platforms and applications to find and audit brand affiliated accounts, control connected applications, detect and remediate compliance risks, archive communications, and detect fraud and account hacking.

Nexgate is based in San Francisco, California, and is used by some of the world's largest financial services, pharmaceutical, Internet security, manufacturing, media, and retail organizations to discover, audit, and protect their social infrastructure.