SOURCE: NexGen Digital Inc.

NexGen Digital Inc.

December 02, 2010 15:46 ET

NexGen Digital Appoints Paulo Santos to Oversee Mexico and Brazil Territories Full Time

Santos Has More Than 10 Years' Procurement Experience at NexGen Digital, Presenting Its Quality Assurance Anti-Counterfeit Detection Processes to Support OEMs and Contract Manufacturers

IRVINE, CA--(Marketwire - December 2, 2010) - NexGen Digital Inc. today reaffirmed its commitment to doing business in Mexico and Brazil by appointing Paulo Santos to a full-time position as director of strategic accounts over the areas. In this role, Santos will serve as the company's Latin representative, responsible for prospecting and establishing new accounts while maintaining business relationships with existing clients in the region as well as in the United States.

"Given our recent internal growth and expansion to several new territories, we want to ensure we cover each area, providing our customers a direct contact with full-time attention," says Lisa Taylor, chief executive officer, NexGen Digital. "By having Santos focus entirely on our Latin customers, we are able to identify market needs, fill existing gaps and provide exceptional service to customers." 

With more than 10 years of experience at NexGen Digital and fluent in Portuguese, Spanish and English, Santos delivers a wealth of knowledge to customers in Mexico and Brazil. Prior to NexGen Digital, Santos was senior account manager for another broker. There he gained extensive experience researching, identifying and building relationships with original equipment manufacturers (OEMs) and consumer electronics manufacturers (CEMs), both domestically and internationally, and was responsible for establishing and supporting accounts with FORTUNE 500 companies to provide components needed for production. Santos earned a degree in business marketing management from Colegio Estado do Rio de Janeiro in Brazil.

For more information about NexGen Digital's Mexico and Brazil territories, contact Paulo Santos at 800-581-3575 or

About NexGen Digital Inc.
NexGen Digital Inc. is a leading global independent distributor of semiconductors and passive components and serves as an authorized Microsemi distributor. The Irvine, Calif.-based company provides a documented line of defense against supply constraint and counterfeit parts with its ESD-certified in-house anti-counterfeit lab. With a sourcing network that spans North America, Great China and Western Europe, NexGen Digital is available 24/7 to partner with leading original equipment manufacturers (OEMs) and contract manufacturers. NexGen Digital is triply qualified, holding certifications as a small, woman-owned and minority-owned business. Learn more at or connect on Twitter at

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