SOURCE: NeXplore Corporation

October 05, 2010 08:00 ET

NeXplore Ads Goes Local

New Campaign Management Solution Connects Businesses and Local Customers Through Efficient, Effective & Measurable Multi-Channel Advertising

PLANO, TX--(Marketwire - October 5, 2010) -  NeXplore Corporation (PINKSHEETS: NXPC) today unveiled a new media management solution designed specifically to serve the advertising needs of local businesses. NeXplore Ads™ Local, is a comprehensive, cloud-based solution that makes it fast and easy for local businesses to create, execute, monitor and manage in real time interactive, regionally targeted, measured marketing campaigns that can include ads running across multiple advertising channels, including online search, online display, direct mail, print, billboards, TV and radio.

Said NeXplore Corporation CEO Edward Mandel, "Local business owners have no use for airy marketing terms or expensive campaign management tools. Their focus is on serving their customers and generating revenue. These businesses want to see a direct line connecting their advertising dollar to a new customer or new sale."

Mandel added, "NeXplore Ads Local provides local businesses a real-time, 360-degree view of how each ad is performing. By putting at their fingertips a dashboard that reports the ROI of each ad and tools to make immediate adjustments or corrections, NeXplore Ads Local enables unprecedented campaign transparency and true measured marketing."

Select features and benefits of NeXplore Ads Local include:

  • Real-time interaction. The NeXplore Profile Adwith NeXplore's proprietary Quick Contact™ built-in leverages rich-media and enables real-time consumer interaction, including video chat, call scheduling, email, instant messaging and more. With NeXplore Ads Local, your NeXplore Profile Ad can be regionally targeted and distributed across all leading search engines.
  • Measured marketing. Real-time, 360-degree reporting on all ads across all channels for efficient campaign management.
  • Campaign optimization. The NeXplore team of design and campaign optimization experts helps you create brand-building, sales-driving ads, and provides guidance to ensure your campaigns leverage the optimal channel mix and best call-to-action features for maximum impact.
  • Mobile Ads. NeXplore Ads Local helps you connect with customers on the go by delivering ads to mobile devices and integrating geo-location & coupon functionality.
  • On-demand delivery. As a cloud-based platform, NeXplore Ads Local can be accessed through all leading browsers, requires no internal IT support, and is maintained and supported by NeXplore at no extra cost and with no interruption to your ad campaigns.
  • Social media integration. Social-sharing features built into NeXplore Ads Local unleashes the explosive viral potential of advertising.

According to BIA/Kelsey, U.S. local advertising spending will top $133 billion in 2010 and reach $144.9 billion by 2014, growing from $130.2 billion in 2009 at a 5-year CAGR of 2.2%. Concurrent with the growth in local advertising is an increasing preference among advertisers for impact-based rather than impression-based advertising. According to findings presented in a report by financial analyst firm USB, 93% of advertising executives say that impact-based advertising will displace traditional impression-based advertising within the next 3 to 5 years.
Said NeXplore Corporation Chief Marketing Officer Scott Grizzle, "The response to NeXplore Ads Local has been great, particularly among local businesses with lean operations, minimal marketing budgets, little-to-no internal marketing support, and no tolerance whatsoever for wasting money on ads that don't produce."

NeXplore Ads Local builds on the success of NeXplore Ads, a full lifecycle search advertising platform launched in March of 2009 that enables marketers to create and manage interactive online search ad campaigns that include a blend of text ads, branded images, video commercials and other rich-media ad formats. NeXplore markets NeXplore Ads Local to local businesses as well as national businesses with regional operations directly and through its growing partner ecosystem.

About NeXplore Corporation
NeXplore Corporation (PINKSHEETS: NXPC) improves the online experience by providing Web tools and destinations that empower people to drive and define a World Wide Web perfectly suited for their unique needs, interests and online pursuits. Launched in 2008, NeXplore Search (www.neXplore.com), the company's flagship product, is an interactive and visually engaging Web 2.0 search engine optimized for a superior end-user experience, multi-media display and social sharing integration. For advertisers, NeXplore offers a full array of interactive advertising products and campaign management tools to reach and engage targeted consumers. For more information about NeXplore, visit http://www.nexplorecorporation.com.

Forward-looking Statement
A number of statements contained in this presentation are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. These risks and uncertainties include, but are not limited to: our ability to commercialize a proprietary product, our ability to generate product sales and operating profits, potential vulnerability of technology obsolescence, potential competitive products by better capitalized companies, potential difficulty in managing growth, dependence on key personnel, and other risks which will be described in future company Securities and Exchange Commission filings.

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