SOURCE: Nexsan

December 03, 2007 08:00 ET

Nexsan Technologies Announces ATA Product Trade In Program

ATA Customers Qualify for Major Discounts to Accelerate Upgrades to Higher-Density, More Energy-Efficient SATA Product Line

THOUSAND OAKS, CA--(Marketwire - December 3, 2007) - Accelerating its drive to maintain sustained price leadership, Nexsan, a leader in energy saving storage solutions, today announced 'The Nexsan 20/20 ATA Trade In Program,' providing qualified existing customers with a 45% discount on select new SATA-based products.

Along with offering substantial discounts to customers, the Nexsan 20/20 ATA Trade In Program is structured to also protect sales margins for the company's value added resellers (VARs).

Qualifying customers can trade in a legacy Nexsan ATA-based product for a 45% discount off MSRP for a new SATABoy or SATABeast, the award-winning Nexsan SATA-based storage systems that employ AutoMAID (Automatic Massive Array of Idle Disks) technology. AutoMAID allows the company's extreme-density storage systems to power down disk drives at intervals to a completely idle state to conserve energy yet provide near-instantaneous access to data. This technology provides up to 75% energy savings. The Nexsan SATABoy and SATABeast also feature high-density configurations of up to 42TB in a 4U chassis and iSCSI and 4GB Fibre Channel connectivity.

Nexsan has built a strong reputation for a complete line of long-term disk storage solutions that offer exceptional price/performance and superior energy efficiency. A pioneer in 'green storage,' Nexsan has been delivering energy-efficient storage solutions since 2001 and now has more than 50 petabytes of storage in the field.

"Nexsan has an unwavering commitment to providing customers with extreme price/performance benefits and energy efficiency in reliable storage systems," said Bob Woolery, Senior Vice President, Marketing of Nexsan. "We have an equal conviction to the success of our VARs. Along with superior products, we're arming them with programs and solutions that are compelling to their customers and very profitable for their businesses. We're experiencing tremendous success with our SATA-based family of products, and it is clear that SATA is well on its way to becoming mainstream."

Nexsan has a long-standing business practice of selling its entire line of products exclusively through a worldwide channel of VARs. Customers interested in qualifying for the Nexsan 20/20 ATA Trade In Program are asked to contact Nexsan at 866.4.NEXSAN (866.463.9726) or for more information.

Nexsan ATA-based products eligible for the 20/20 Trade In Program include ATABeast, ATABoy (8-bay product), ATABoy 2, ATABoy 2-F, and the ATABoy 2-X. Spares do not qualify for participation in this special program. The program is in effect through the end of the year.

Nexsan products are currently in use across a wide range of Fortune 500 companies and vertical markets, including major governmental agencies and healthcare facilities.

About Nexsan Technologies

Nexsan Technologies is the worldwide leader in secure and energy-efficient storage solutions. Nexsan delivers secure storage appliances and modular, high capacity disk storage systems for a broad range of applications including fixed content storage and archiving, compliance and litigation support, primary storage, disk-based backup, digital video security, medical imaging, email and rich media. With a complete line of storage solutions that offer exceptional price/performance, Nexsan is the choice of Fortune Global 500 companies, major governmental agencies, and leading organizations worldwide. For more information, please see the company's website at

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