SOURCE: NEXT Financial Group, Inc.

NEXT Financial Group, Inc.

August 29, 2011 09:00 ET

NEXT Financial Group, Inc. Allies With Socialware

HOUSTON, TX--(Marketwire - Aug 29, 2011) - With social media dominating communications, it is only a matter of time before broker-dealers find themselves searching for services abiding the regulations set by the Financial Industry Regulatory Authority (FINRA).

NEXT Financial Group, Inc. (NEXT) recently partnered with Socialware, a website service designed to track and regulate social media sites for financial service providers to allow them to legally use Twitter, Facebook and LinkedIn without procuring a hearty fine from FINRA.

Chad Bockius, chief executive of Socialware, said, "We are actually an enabling company because these days, firms tend to take just two approaches to social networking: they either open up the floodgates or completely lock it down."

NEXT is offering Socialware to all of their Representatives with a minimum startup fee.

"We are very excited about this new union," said Kimberly A. Branch, CFP®, CLTC, president of 4WARD Marketing, Inc. "This service is an opportunity for our Representatives to use social media securely and compliantly to grow their businesses. Socialware gives them the privilege to partake in this new medium."

The services offered by Socialware make Twitter, Facebook and LinkedIn safe for broker-dealers to use and helps eliminate fears of repercussion. Socialware keeps track of every tweet, status update, profile change or other social media application used by a registered financial service provider. It oversees all activity on these sites to guarantee compliance. Socialware will remove any information that violates the rules created by FINRA.

In addition to the Socialware services, 4WARD Marketing will produce a series of webinars to educate and inform their Representatives how to better use LinkedIn, Facebook and/or Twitter to grow their business.

The webinars will teach attendees how to create a social media webpage, increase return on investment, connect with target markets and reach consumer needs by opening up the platform of two-way communication social media provides.

Socialware is putting back the "social" in social media for broker-dealers and 4WARD Marketing will help guide them on their way to achieving social networking success.

To learn more about NEXT Financial Group, Inc., member of FINRA/SIPC, please visit or contact Brian Grise, vice president of business development at 877-876-6398 ext. 4060. NEXT Financial Group, Inc. is located at 2500 Wilcrest Drive, Suite 620, Houston, TX 77042.

Contact Information

  • Contact:
    Brian Grise
    877-876-6398 ext. 4060