SOURCE: SmarTech Products LLC

SmarTech Products LLC

March 09, 2015 09:00 ET

The Next Generation Selfie Device Fit for a Celebrity; Bucks the Trend of the Cheap, Unfashionable, "Me-Too" Selfie Sticks

ORLANDO, FL--(Marketwired - Mar 9, 2015) - Just off the heels of a selfie-stick rich awards season, SmarTech Products LLC introduces the Smart iReach. The company is bucking the current chintzy, unappealing, "me-too" product trend in selfie sticks with a product that puts some cool, style and innovation behind the rising selfie stick popularity, offering a selfie device that is fit for a celebrity. It's the first wireless selfie stick on the market to be designed in the US and manufactured with the highest quality material and integrated Bluetooth® technology.

Many people who have used the less appealing versions of the selfie stick have typically complained about the weight, lack of portability and unfashionable "golf club" look of the device. After its LA debut at the Pre-Oscar Gala, the Hollywood Domino event, the Smart iReach emerged as THE selfie stick to own. From its ease of use and its built-in Bluetooth technology to its fashionable colors, the Smart iReach is the only selfie stick with a design and style fit for the stars -- and for anyone who wants to take a selfie like a star.

"People want a convenient solution that works with their lifestyle," said Rick Grago, co-founder of SmarTech PProducts LLC. "We did something few bothered to do: we asked users what they wanted and focused our development and design around actual user feedback. This is the era of 'social photography' -- where we're able to use our phones to document pieces of our lives whenever we want. We set out to re-imagine and create a more 'social device' that's as portable, cool and intuitive to use as their smartphone."

Many of the selfie stick models on the market require users to screw multiple pieces together, are poorly constructed and don't securely hold a smartphone, which is a big issue when you consider many of the phones in use are over $300 or more. These factors made the existing selfie sticks inconvenient to use or undesirable.

The Smart iReach does more than merely extend the reach of your arm so you can capture everything and everyone in your photo or video. It's compact enough to fit in a purse, pocket or backpack, weighs less than 6 ounces and comes equipped with Bluetooth technology that quickly pairs with your phone. Simply click the round button on the handle to take multiple, consecutive shots with ease or capture video. No apps to download, no more self-timers and no extra remotes to carry (and subsequently lose). The Smart iReach works with all generations of the Apple iPhone, the entire Samsung Galaxy line of phones, and many other Android models. Everything is right there when you need it. Perfect for an impromptu photo shoot or cool catwalk video.

"Most of the selfie sticks on the market aren't worth the money -- even if you can get them at the checkout counter of your local drug store," said Jason Wyatt, co-founder of SmarTech Products LLC. "The vast majority of these selfie sticks are actually similar 'me-too' products that are made from cheap aluminum or plastic with little more than a different name on the box. We simply didn't see any new innovation in the product category, so we opted to create one that was more stylish and user friendly."

The Smart iReach is available for purchase at and retails for $49.95.

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