SOURCE: Next IT Corporation

March 19, 2007 09:00 ET

Next IT Names Brian Anderson to Head Corporate Strategy and Business Development

Interactive Marketing Veteran to Lead Strategy and Business Development

SPOKANE, WA -- (MARKET WIRE) -- March 19, 2007 -- Next IT Corporation announced today it has appointed Brian Anderson, a 20 year interactive design and business leader, to the position of executive vice president of corporate strategy and business development.

"We're really pleased to have Brian leading our business strategy and development," said Fred Brown, Next IT's president and chief executive officer. "Brian has outstanding leadership qualities and a proven track record with global brands, which will help inspire innovation and strengthen our companywide focus on driving value-added solutions with our clients and partners."

Brian joins Next IT as an accomplished management executive and proven international entrepreneur. Prior to Next IT Brian served as senior vice president of digital strategy for MRM with responsibility for industry leaders such as US Army, Microsoft, Intel and Mastercard. Prior to joining MRM Worldwide Brian served as senior vice president and practice director for Stratos Development Group, a leading worldwide interactive consulting company. At Stratos, Brian held the responsibility for leading the creation and development of interactive and digital marketing strategies and technologies for leading consumer companies such as Sony, Citrix, France Telecom, and China Telecom. Prior to joining Stratos, Brian served as president and chief operating officer of BondRewards™, a privately held company that offered a revolutionary new wealth building program that made it possible for consumers to build up savings everyday while they shop.

Brian also served as president of the loyalty/CRM division of 24/7 Media where he gained industry notoriety for pioneering breakthroughs in CRM developments while overlaying loyalty methodologies to successfully position TFSM as a worldwide leader in loyalty/CRM marketing. Brian oversaw the growth of the division on a global basis marketing the products in Europe and Asia as well as the US markets.

Additionally, he served as founder, chief executive and president for several highly regarded technology, loyalty, direct marketing and media companies. Most notable among his entrepreneurial career are AwardTrack, Inc., 24/7 Media, Virtual Broadcast Company, Inc., Rimboe, Inc. and BCCI. Brian began his direct marketing career with software notables, Borland and Symantec.

"Next IT has done a great job of developing innovative brand experience applications that enable leading companies to provide engaging, differentiated, multi-channel solutions," Anderson said. "Seeing the compelling results that Next IT produced for the US Army gave me first hand experience exposure to their innovative solution and market opportunities. I am excited to be a part of a truly unique technology company and build on the already great success of setting Next IT apart from others in the industry. I look forward to working with our customers, partners and prospects to develop and deploy the best solution in the market."

A graduate of University California's College of Creative Studies in Santa Barbara, California, Anderson began his direct marketing career with Borland International quickly advancing into senior leadership roles at Symantec, Inc.

About Next IT Corporation

Next IT Corporation is fundamentally changing the way organizations interact with Web site visitors and channel customers through software solutions driven by artificial intelligence (AI) technologies. We provide open, easily integrated software that reduces service costs, increases revenues and strengthens customer relationships for companies doing business on the web, in contact center and across the enterprise. For more information on Next IT, please visit www.nextit.com.

Contact Information

  • Press Contact:
    Patrick Ream
    Next IT Corporation
    509-242-0776
    Email Contact