SOURCE: Collarity, Inc.

April 22, 2008 09:00 ET

Next New Networks and Collarity Launch New Community Approach to Targeted Online Television Networks

Collarity Harnesses the Interests of Next New Networks' Viewers to Improve Discovery, Search and Engagement, First on Veracifier and PulpSecret

PALO ALTO, CA and NEW YORK, NY--(Marketwire - April 22, 2008) - Collarity, a leading provider of behavioral content and ad targeting services for online publishers, today announced a partnership with Next New Networks to enable their site visitors to find and discover what content others "like them" are looking for and interested in. Collarity improves searching and browsing experiences -- and increases the time visitors spend consuming video and other content. This relationship will be integral to Next New Networks as they expand their roster, which already includes popular networks such as Barely Political, Veracifier, IndyMogul, Pulp Secret, and Threadbanger. The functionality will roll out first at Next New Networks destinations Veracifier, the network for political reporting and commentary and PulpSecret, the World's first network dedicated to comic book news and culture.

Based on Next New Networks' passionate viewers, Collarity is able to uncover the dynamic community segments from their video streams and page views. Typical video searching depends on tagging, ranking, voting or other explicit efforts made by the video producers and perhaps a handful of viewers. Instead, Collarity creates more relevant results based on the anonymous interests of all people visiting the sites. When anyone searches for a video, they can see what videos mattered to people who are most like themselves.

"Online video has become an increasingly more powerful method of reaching audiences," said Herb Scannell, co-founder and CEO, Next New Networks. "Our partnership with Collarity will allow Next New Networks to reach into the real interests of viewers, and deliver better experiences for our vertical web-based programming. Our goal is to encourage audiences to share their interests and allow them to have control over content they are viewing. With these community-oriented objectives, Collarity was the ideal choice for helping us meet viewers' needs and monetize our destinations."

Collarity will deliver search, site recommendations and advertising to Next New Networks, through their community-based service. Collarity will place various ad units to maximize revenues for niche video programming, including "ticker-type" ads that display while video plays on the site. Viewers will see more relevant ads along with their videos too.

"This is opportunity to demonstrate Collarity's video discovery and ad optimization functionality for embedded material in online video," said Levy Cohen, CEO, Collarity. "Next New Networks' variety of original content presents an ideal arrangement for exhibiting our optimized video search and discovery technology, and we are excited about contributing to their viewership."

About Collarity

Collarity provides behavioral content and ad targeting to web publishers, through a unique community-based platform that harnesses the implicit interests of site visitors. Collarity's services help publishers provide highly relevant search, recommendations and ads on their domains or syndicated elsewhere. Collarity improves visitor satisfaction, and publishers usually experience as much as double-digit increases in consumption of content and ads conversion. Collarity Web services require no software to install or infrastructure to maintain and can be deployed in several days. Collarity serves leading web publishers, including Fox, Pearson Education and Crain's Chicago Business, and is headquartered in Palo Alto, CA. For more information, please visit www.collarity.com.

About Next New Networks

Next New Networks is a new kind of media company, creating and programming online television networks for targeted communities, incorporating the best elements of television and the web. Since its start in March 2007, the company has launched sixteen networks, and its video programming has been viewed over 190 million times via the company's "super-distribution" strategy, which includes formal content partnerships with leading destinations including YouTube, iTunes, MySpace TV, AOL Video, Amazon Unbox, Tivo, and Yahoo! Video.

Hit programming from Next New Networks includes Channel Frederator (home of "Internet People" and popular series The Meth Minute 39), Barely Political (the creators of Obama Girl), daily auto news network Fast Lane Daily, pop culture series EPIC-FU, and Indy Mogul, a network for the YouTube generation of DIY filmmakers. The company, headquartered in New York, is privately owned, with investors including Spark Capital, Goldman Sachs and Velocity Interactive. For more information, please visit www.nextnewnetworks.com

Contact Information

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