SOURCE: Next New Networks

February 11, 2009 08:00 ET

Next New Networks Joins Interactive Advertising Bureau to Establish the Future of Online Video Advertising

NEW YORK, NY--(Marketwire - February 11, 2009) - Next New Networks, a leading online television company bringing original programming to the Web, today announced that it has joined the Interactive Advertising Bureau (IAB). Next New Networks is dedicated to bringing original television programming to the Web, and in 2008 counted more than 300 million views across its networks.

Since 1996, the IAB has been at the forefront in educating marketers, agencies, media companies and the wider business community about the value of interactive advertising. As an IAB member, Next New Networks will play a leadership role in driving future developments in online video advertising. Working alongside other IAB members, Next New Networks will help contribute to the evolution of best practices in interactive advertising, as the industry continues to grow and mature.

"Working with the IAB will give Next New Networks a prime role in developing new advertising models that will map to the changing landscape of online television. The future offers immense potential for the creation of new online advertising models," said Lance Podell, CEO of Next New Networks. "This is an exciting time in the online media world as consumer demand and consumption of online video continues to grow unabated, it opens the door for lots of creativity in the corresponding advertising models. We look forward to being a very active participant in helping drive the discussion around shaping the future of interactive advertising."

Since its inception, Next New Networks has established itself as an innovative online broadcaster and has developed innovative and highly successful advertising campaigns in concert with leading brands. In the past year, Next New Networks created a number of original, highly successful campaigns with brands such as Starburst, Unilever, Universal Pictures, Valvoline and Lions Gate Entertainment.

About Next New Networks

Next New Networks is TV for the Internet. As the leading independent producer of online television networks Next New Networks creates, packages, brands, markets and syndicates some of the Web's most popular regularly scheduled and episodic programming. Since its inception in March 2007, the company has launched sixteen networks, and its programming has been viewed more than 400 million times.

Hit programming from Next New Networks includes Channel Frederator (home of the popular series "Nite Fite"), Barely Political (the creators of Obama Girl), TMI Weekly (co-hosted by Web celeb Julia Allison), daily auto news network Fast Lane Daily, DIY filmmaker network Indy Mogul, lifestyle network ThreadBanger, tech comedy network Barely Digital and your one-stop showcase of the cutest pets across the globe, Ultra Kawaii. The company, headquartered in New York, is privately owned, with investors including Spark Capital, Goldman Sachs and Velocity Interactive. For more information, please visit

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