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Next New Networks Joins Interactive Advertising Bureau to Establish the Future of Online Video Advertising
| Source: Next New Networks
NEW YORK, NY--(Marketwire - February 11, 2009) - Next New
Networks, a leading online television company bringing original
programming to the Web, today announced that it has joined the Interactive
Advertising Bureau (IAB). Next New Networks is dedicated to bringing
original television programming to the Web, and in 2008 counted more than
300 million views across its networks.
Since 1996, the IAB has been at the forefront in educating marketers,
agencies, media companies and the wider business community about the value
of interactive advertising. As an IAB member, Next New Networks will play a
leadership role in driving future developments in online video advertising.
Working alongside other IAB members, Next New Networks will help contribute
to the evolution of best practices in interactive advertising, as the
industry continues to grow and mature.
"Working with the IAB will give Next New Networks a prime role in
developing new advertising models that will map to the changing landscape
of online television. The future offers immense potential for the creation
of new online advertising models," said Lance Podell, CEO of Next New
Networks. "This is an exciting time in the online media world as consumer
demand and consumption of online video continues to grow unabated, it opens
the door for lots of creativity in the corresponding advertising models. We
look forward to being a very active participant in helping drive the
discussion around shaping the future of interactive advertising."
Since its inception, Next New Networks has established itself as an innovative online broadcaster
and has developed innovative and highly successful advertising campaigns in
concert with leading brands. In the past year, Next New Networks created a
number of original, highly successful campaigns with brands such as
Starburst, Unilever, Universal Pictures, Valvoline and Lions Gate
Entertainment.
About Next New Networks
Next New Networks is TV for the Internet. As the leading independent
producer of online television networks Next New Networks creates, packages,
brands, markets and syndicates some of the Web's most popular regularly
scheduled and episodic programming. Since its inception in March 2007, the
company has launched sixteen networks, and its programming has been viewed
more than 400 million times.
Hit programming from Next New Networks includes Channel Frederator (home of
the popular series "Nite Fite"), Barely Political (the creators of Obama
Girl), TMI Weekly (co-hosted by Web celeb Julia Allison), daily auto news
network Fast Lane Daily, DIY filmmaker network Indy Mogul, lifestyle
network ThreadBanger, tech comedy network Barely Digital and your one-stop
showcase of the cutest pets across the globe, Ultra Kawaii. The company,
headquartered in New York, is privately owned, with investors including
Spark Capital, Goldman Sachs and Velocity Interactive. For more
information, please visit www.nextnewnetworks.com.