SOURCE: Electronic Retailing Association

February 27, 2008 09:30 ET

Next Week's ERA Summit to Reveal Latest Trends in Video Advertising, Blogs, and Social Networking

Electronic Retailing Association's Exclusive eRetailer Summit to Present Cutting-Edge Multichannel Research

MIAMI, FL--(Marketwire - February 27, 2008) - The Electronic Retailing Association (ERA) will hold their premier eRetailer Summit March 2-4, 2008 at the InterContinental Hotel in Miami, Florida. At this innovative conference, direct response experts will take center stage to highlight the latest trends in e-commerce, video advertising, blogs, social networking, customer loyalty, and profiling. With over 1,000 attendees, ERA's eRetailer Summit will feature exciting meetings, content-rich education, and ample networking opportunities.

Cutting-edge educational sessions will provide retailers and marketers with tools and solutions to reach new customers, and an exclusive research session will explore the needs and wants of multichannel purchasers. At this session, Forrester Consulting will reveal primary market research on how consumers are purchasing products online, off-line, and in stores using television, Internet, and radio.

Keynote speakers Brian Cusak from YouTube and Jacob Hawkins from Overstock.com will reveal upcoming trends in video advertising and online shopping. ERA's eRetailer Summit will feature speakers from industry leaders such as YouTube, Overstock.com, eFashionSolutions, QVC, Fandango, HSN, Orek, Cisco, Hewlett-Packard, Footlocker, Brightcove, Ogilvy Public Relations Worldwide, Avenue A/Razorfish, Resource Interactive, Triangle Direct Media, Frankfurt, Kurnit, Klein & Seltz, Forrester Research, and the Sloan Center for Internet Retailing at University of California at Riverside.

The media are encouraged to attend this news-making forum with unlimited access to:

--  Networking with Fortune 500 CEOs and business leaders
--  Speakers representing the top 50 e-retailer and technology companies
--  Latest trends in video advertising, blogs, social networking, customer
    loyalty, and profiling
--  Strategies to be successful in the ever-changing climate of multi-
    channel marketing
--  Sessions that include "hands-on" aspects, from creating a video to
    creating a successful blog
--  Cutting-edge educational seminars hosted by direct-to-consumer
    industry leaders
--  25 e-retailing industry exhibitors offering tools and solutions to
    engage the consumer
--  Retail-specific research and data
    

WHAT:      Electronic Retailing Association's eRetailer Summit

WHEN:      March 2-4, 2008

WHERE:     The InterContinental Miami Hotel
           100 Chopin Plaza, Miami FL 33131

REGISTER:  Online at: www.retailing.org/summit

Registration is complimentary for credentialed members of the news media. For more information please contact Karla Kelly at kkelly@retailing.org or at 703.908.1026.

For more information about ERA visit www.retailing.org.

Contact Information

  • Media Contact:
    Lauren Meley
    Enten & Associates, Inc.
    301-913-0010 x 127
    Email Contact