SOURCE: NextPhase Wireless

November 12, 2008 08:30 ET

NextPhase WiMAX Comes "Batteries Included"

New and Growing Market Is to Provide Infrastructure to Application Developers Requiring Bandwidth

ANAHEIM, CA--(Marketwire - November 12, 2008) - NextPhase Wireless, Inc. (OTCBB: NPHS) -- Over the past few decades, American consumers have grown more and more "techno-centric." Even in today's economy, this evolution has reached beyond the typical bounds of the disposable income demographic and into all age groups, income levels, cultures and geographic regions. This has altered the research and actuarial skills of marketeers globally as they attempt to pigeonhole markets and forecast upcoming holiday sales expectations for the makers of gadgets worldwide.

As consumers we spend more and more money each year on home and personal electronics so that we can lay claim to the latest and greatest toys and tools known to man. At the inception of this movement, these toys in their slick packaging were known for displaying three simple yet often agonizing words we're all too familiar with, "Batteries Not Included." For the lack of planning on the part of Santa, more than a fair share of parents were sent scurrying to find open retailers on Christmas morning where batteries could be purchased to power new toys left under the tree. This of course, inspired by the painful expressions on the faces of children unable to play with newly unwrapped toys rivaling the desperation displayed in the most potent of "Got Milk" commercials and matching the sorrowful expression of a youngster whose freshly scooped ice cream had just fallen from their cone to the cold, heartless floor below.

"In today's culture of instant gratification, end-user consumers want it all and they want it NOW," said Mark Kociela, VP of Business Development of NextPhase Wireless. The growing trend in today's electronics is packaging that finally includes the batteries required to power the newest toys.

"Today we're finding a new and growing market at NextPhase Wireless, and that market is in providing infrastructure to application developers who are finding it increasingly important to provide not only a great application, but also a means to make that application work right out of the box when purchased by their customers," said Kociela. "Whereas previously our efforts were to market and sell directly to the end-user business customer, today we are being aggressively pursued by a number of application developers to provide them with a plug and play network able to support their applications in key markets throughout the nation. Internet capable televisions and hi-def broadcasting are two examples of the markets we are moving into," Kociela added.

When asked what is spurring this trend, Kociela said, "There is tremendous enthusiasm over WiMAX and its remarkable capabilities. NextPhase Wireless is standing out as a leader in WiMAX network services. And as we ramp up our WiMAX rollouts, a number of organizations have been approaching us to help them in their delivery efforts, riding on our licensed WiMAX services nationwide."

This growing "Batteries Included" mentality is bleeding over into more sophisticated applications requiring bandwidth to support killer applications, and solutions providers today are looking at packaging their applications with "bandwidth included" for their demanding customers.

About NextPhase Wireless, Inc.

With a mission to build a device-agnostic, WiMAX wireless broadband connectivity/content delivery platform serving all 48 contiguous U.S. states, NextPhase Wireless is focused on providing connectivity services and solutions to businesses, public school systems and local government agencies. Using licensed WiMAX and LMDS spectrum bands, the Company offers fully-integrated solutions with the highest levels of reliability, security, flexibility, scalability and price-performance. For more information, please visit www.npwireless.com.

This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe," "estimate," "project," "expect" or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Contact Information

  • Contact
    Robin Cruse
    NextPhase Wireless, Inc.
    714-765-0010