SOURCE: NextPrinciples


May 02, 2012 11:53 ET

NextPrinciples a Winner at SugarCon 2012 App Throwdown

Enables Customers to Bring Cross Channel Social Media Data Into SugarCRM

SAN FRANCISCO, CA--(Marketwire - May 2, 2012) - SUGARCON 2012 -- NextPrinciples, the innovative leader in Social Analytics, today announced that it was selected as one of the winners of the App Throwdown at SugarCon 2012. This key event has been traditionally used to showcase advanced technologies -- here, NextPrinciples demonstrated the power of its platform by integrating its award winning Insight-to-Action Software as a Service (SaaS) offering with the fastest growing customer relationship management (CRM) company, SugarCRM.

NextPrinciples' new solution now enables users to combine the world of Social Media and "traditional" CRM to get a consolidated view of their customers and their interactions across multiple channels. Contacts and leads generated through social media channel searches and analysis performed with NextPrinciples' Insight-to-Action are integrated into SugarCRM. The integrated solution enables users to analyze aggregated information from multiple social media channels, identify influencers, leaders, and persons of interest and bring a social view into the already powerful SugarCRM platform -- augmenting the enterprise's insight into existing customers while also adding a record of a new contact.

The benefits of this new integration are many but the ability and the empowerment that it enables are fantastic and reach across the entire organization from Marketing to Sales to Support. The solution provides for a seamless experience to manage varied types of conversations such as product or service complaints, innovation ideas, brand mentions, et cetera and route to the appropriate internal teams for suitable response and action.

  • Marketing campaign managers may now set up a campaign directly within SugarCRM, obtain metrics from Insight-to-Action and combine them together with information from traditional channels to gain unique insight. This enables campaign managers to get a true 360° view of their campaign from within SugarCRM.
  • Sales teams are able to listen in to conversations across multiple channels including Twitter and LinkedIn and convert the appropriate conversations into leads that can be transferred to SugarCRM. The solution filters out the noise and enables the sales team to focus on the most relevant opportunities.
  • Support teams follow conversations within the social community at large, engage and respond across channels using a single consistent user interface -- automatically converting the conversations into structured activity records that can be transferred to SugarCRM as service tickets, activities or tasks.

With NextPrinciples Insight-to-Action, SugarCRM now offers greater insight into the customer's perspective on topics and products including their candid views on competitive products and services. SugarCRM users are able to listen more intelligently to their customers.

"We are excited to participate in SugarCon 2012 and demonstrate the value that we bring to the growing SugarCRM user community," said Satya Krishnaswamy, CEO of NextPrinciples."We engineered Insight-to-Action from the ground up to bridge the gap between the worlds of Social Media and CRM. By combining simple, yet powerful analytics for business users, we are empowering them with knowledge about their customers that, until now, was impossible to glean. We are excited to enable this for users of SugarCRM."

"NextPrinciples, with their Insight-to-Action SaaS offering, is a fitting addition to SugarCon as they share our design principles of simplicity and great customer value," said Clint Oram, CTO, VP of Product Strategy and Co-Founder of SugarCRM. "Insight-to-Action provides SugarCRM customers with powerful yet easy-to-use features and greater analytics capabilities."

For more information on the technology integration, please visit the NextPrinciples web site --

About NextPrinciples
NextPrinciples has pioneered a brand new social CRM software service -- Insight-to-Action. This engaging new service can be used on any device, by anyone, in any organization, to effectively aggregate, analyze, and act on social media interactions and conversations across multiple social channels and platforms. The powerful Software as a Service (SaaS) based platform quickly and easily transforms social media data into recognizable metrics resulting in actionable engagement. Raw data and analysis of trends, conversations, and activities can be easily shared through the web and social networks. Insight-to-Action has proven itself time and time again in events, campaigns and community engagements. Most recently, NextPrinciples won the SNCR Award for Excellence in New Media Communications in 2011 and was a finalist in the Enterprise 2.0 Launchpad Competition.

About SugarCRM
SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 1,000,000 end users in 192 countries. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on Facebook, Twitter and YouTube.

Contact Information