SOURCE: NextPrinciples


July 26, 2012 11:04 ET

NextPrinciples Adds Social Performance to Its Insight-to-Action Platform Delivering Unique Features and Value

MILPITAS, CA--(Marketwire - Jul 26, 2012) -   NextPrinciples, Inc., an innovative leader in Social Analytics and Social CRM, today launched an exciting and powerful new module called Social Performance  as an addition to its award-winning Insight-to-Action SaaS-based solution. Adding yet another level of insight, the potent new module enables Social Media teams in an organization to assess the efficacy of their properties across multiple social media channels such as Twitter and Facebook. Organizations that own more than a handful of identities within individual social channels such as Facebook and Twitter can now finally measure the true performance of each property in the social sphere. The social marketer's dream tool, Social Performance arms them with the ability to compare and contrast a brand's performance in relation to other properties. Organizations are able to finally meet their Social Risk Management, Governance and Performance Management objectives in one shot with meaningful, coherent and tangible metrics.

Continuing the NextPrinciples tradition of combining a very simple and intuitive user interface with truly powerful analytics, the Social Performance Module enables all levels of an organization from Management, Social Media teams as well as individual Twitter or Facebook account owners to meaningfully analyze the performance of the social portfolio at many different levels through a set of rich, interactive and simple to understand charts and graphics. 

  • Management can view high level charts which show all the properties in interactive 2x2 matrices -- mapped to audience and engagement metrics.
  • Social Media managers can view ranked lists and monitor the health of all the properties in the portfolio. Moreover, they can perform analyses on specific audience and engagement related metrics and also compare the performance between these metrics.
  • Individual account owners such as brand and product managers can drill down into the performance of specific accounts they own as well as compare their performance to other accounts in the portfolio.

An easy to use, interactive graphical user interface provides users with a clickable set of filters on each chart. Users can quickly "slice and dice" the analyses across various dimensions of their business such as region, industry, product as well as specific strategic programs that they may be running. In addition, Social Performance provides a set of powerful features such as automatic emailing of reports and storing of user-defined filters to make the user experience extremely rich and powerful.

Any organization with more than a handful of social properties across Twitter and Facebook can finally derive the tangible and meaningful benefits with the Social Performance Module by:

  • Uncovering what specific channels and accounts are the most impactful and engaging for a given brand or product
  • Empowering Social Media Managers with true insight in understanding how various accounts are performing
  • Benchmarking performance now, Social Media Managers can more easily perform related housekeeping on an ongoing-basis with meaningful and measureable results.
  • Uncovering, identifying and tracking of previously unknown accounts that belong to the organization.
  • Eradicating social "noise" so that Management can finally get a complete view of the company's social media portfolio and truly understand the return on the investments made by the company through social media

"We have moved the bar in understanding the performance of social media accounts across multiple channels. Using feedback from our customers, we came up with a game-changing module that delivers previously unavailable insight into the aspects of Social Governance, Risk Management and Performance Management," Satya Krishnaswamy, CEO of NextPrinciples, said. "Our teams are composed of social networking pioneers and experienced veterans who understand the needs of our customers. We are excited to be able to deliver this first of its kind introspective into social media. We are thrilled to see our customers using our tools in ways that are truly revolutionary."

About NextPrinciples
NextPrinciples is pioneering a new social CRM software service, "Insight-to-Action." Able to be used on any device, by anyone, in any organization, to effectively monitor, manage and act on social media interactions and conversations across multiple channels. The powerful and insightful SaaS-based platform quickly transforms social media data into actionable engagement. Raw data and analysis of trends, conversations and activities can now be easily shared through the web and social networks. 

Insight-to-Action has proven itself valuable in events, campaigns and community engagements. A finalist in the Enterprise 2.0 Launchpad Competition, NextPrinciples has been awarded the prestigious SNCR Award for Excellence in New Media Communications in 2011, and was declared a winner in the SugarCon App Throwdown 2012.

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