November 14, 2013 09:00 ET

Nextt Launches Private Network for Friends to Do More Together in the Real World

App for iPhone® Plus Web Experience Gives People Tools to Create the Future With Their Offline Social Network

MADISON, WI--(Marketwired - Nov 14, 2013) - Nextt (, a private network for close friends to connect online so they can do more together offline, officially launched today. Available as an app for iPhone and iPod touch®, online, and via the mobile web, Nextt is the cure for social media overload, text messaging fatigue, and FOMO (fear of missing out), giving friends the social tools to easily connect and finalize face-to-face experiences together.

"Social networks are great for staying up to date with everyone, but consuming the lives of others on our screens leaves a lot less time for living in the real world," said Mark McGuire, CEO and Co-Founder of Nextt. "Nextt is a dedicated place for real friends to create the future together -- what they're going to do next -- and make spending quality time in person a priority again."

Nextt simplifies the social planning process with a set of pre-calendar tools, letting friends share ideas and iron out all of the details -- the who, what, when and where -- in private, so potential plans don't get lost in e-mail, group chat messaging or voicemail and slip through the cracks.

In contrast to other social networks that focus primarily on sharing the past with a large group of digital followers, Nextt organizes a user's future activities with a smaller group of in-person friends, making it easy to create, keep and follow through on actual plans together.

See how Nextt works:

  • People can easily capture ideas of things to do in the real world, for instance "weekend in the city" or "couples date night," without finalizing the details first

  • Users have complete control over who sees their content: ideas can be kept private, as a personal bucket list, or shared with specific friends to gauge interest and start planning

  • To keep potential plans from slipping through the cracks, Nextt offers a number of pre-calendar tools, including a "To Do" section, fluid time ranges, reminders, and "nudges" that help organizers push plans across the finish line

  • Friends don't need accounts to start using Nextt. Invites are delivered via text or email and link to a dedicated group space for ironing out the details

  • Once all of the details are set, ideas become plans and an "It's On!" confirmation is delivered to members, reflecting the social dynamics of real world planning

  • Nextt is accessible on iPhone, iPod touch, online and mobile web so friends can connect and make plans on the fly

"Nextt takes 'social' out of media and back into the real world where it belongs. Instead of extracting more eyeball hours from people, it helps human beings turn ideas into real-world encounters," said digital theorist Douglas Rushkoff, author of Present Shock: When Everything Happens Now. "In an always-on world, the object of the game should not be to win more virtual likes or followers, but to get off the screen and together with friends. Finally, here's an app that's less about itself than about us."

"We form our strongest relationships by doing things together, not behind a digital screen," continued McGuire. "Our vision is to make Nextt a catalyst for people to create more experiences together and to build better friendships in the process."

The Nextt App is available for free from the App Store on iPhone and iPod touch or at

About Nextt
Nextt is a private network for friends to create future experiences together. Nextt helps friends plug in better, discover shared interests, and turn ideas into real world activities so they can get busy living richer lives in the real world. Co-founded by Emmanuel Buah and Mark McGuire, Nextt is privately held and has raised nearly $1 million in seed funding to date, led by Venture Investors and Great Oaks Venture Capital. For more information, visit

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