SOURCE: nFinanSe Inc.

nFinanSe Inc.

August 18, 2009 14:34 ET

nFinanSe to Offer Visa Prepaid Cards

Fall Launch of Visa Prepaid Reloadable Cards Scheduled

TAMPA, FL--(Marketwire - August 18, 2009) - nFinanSe Inc. (OTCBB: NFSE) today announced that the Company will begin offering as part of the nFinanSe suite of managed card products a Visa branded general purpose reloadable prepaid cards in the Fall of 2009. The Visa Prepaid cards will be distributed to retail chains through the Company's distributor relationships and through the Company's direct relationships with retailers. The cards will be issued by Palm Desert National Bank™ ("PDNB").

Jerry R. Welch, nFinanSe's Chairman and Chief Executive Officer, said, "We are very excited to be offering Visa cards to our retail partners. Visa's reputation is unparalleled worldwide for delivering retail advantages to the Visa cardholder. By combining Visa's outstanding worldwide recognition and acceptance with our market-leading pricing and customer service model, we believe that we will create an exceptional experience for consumers."

The Company stated that it intends to utilize its existing consumer pricing model and feature rich offering on its new Visa Prepaid cards:

--  $3 purchase price
--  Low $2.95 monthly fee
--  Low $2.95 reload fee
--  No hidden transaction fees and no fees on purchases
--  Zero Liability protection against unauthorized purchases(i)
--  Free direct deposit of payroll
--  Permanent card included in the retail package
--  "Free... of course!" Live Customer Service available 24 hours a day, 7
    days a week in English and Spanish
--  Reloadable at 80,000 nFinanSe Network™ nationwide locations
--  Purchase and available balance information sent to cardholder's cell
    phone and/or email address after each transaction
--  Mobile couponing through Rocketbux®

Mr. Welch concluded, "By offering Visa Prepaid Reloadable cards with a $3 purchase price at major retail stores, we believe that we will drive significant trial and usage and accelerate the general market acceptance of prepaid cards. We are proud to be partnering with Visa at this early stage of development of the prepaid industry."

About Visa Inc.

Visa Inc. operates the world's largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world, and Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in more than 170 countries. For more information, visit

About nFinanSe Inc.

nFinanSe Inc. (OTCBB: NFSE) is an innovative financial services company and provider of stored value and prepaid card solutions headquartered in Tampa, Florida. nFinanSe has developed the nFinanSe Network™, a secure, reliable value load and activation platform that connects with retail merchants and other value load stations located throughout the United States. For more information, visit

This card is issued by Palm Desert National Bank pursuant to a license from Visa U.S.A., Inc. nFinanSe is a registered ISO of Palm Desert National Bank.

"Safe Harbor" Statement under Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements based on nFinanSe Inc.'s, or, the Company's current expectations, forecasts and assumptions that involve risks and uncertainties. Forward-looking statements include statements regarding the Company's expectations, beliefs, intentions or strategies regarding the future and can be identified by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words and include statements regarding the anticipated benefits of the Company's products and the anticipated retail roll out of the Company's products. Forward-looking statements in this release are based on information available to the Company as of the date hereof. The Company's actual results may differ materially from those stated or implied in such forward-looking statements due to risks and uncertainties associated with the Company's business, which include the Company's ability to execute its business strategy and the other risk factors disclosed in the Annual Report on Form 10-K for the year ended January 3, 2009 on file with the Securities and Exchange Commission. The Company assumes no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise.

(i) Visa's Zero Liability policy covers U.S.-issued cards only and does not apply to ATM transactions, PIN transactions not processed by Visa, or certain commercial card transactions. Cardholder must notify issuer promptly of any unauthorized use.

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