SOURCE: PrimeSport


September 24, 2009 07:00 ET

NFL Alumni Partners With PrimeSport for Super Bowl XLIV

NFLA Selects PrimeSport to Deliver First Class Super Bowl Experiences for Fans

LOS ANGELES, CA--(Marketwire - September 24, 2009) - PrimeSport, a leading sports travel and event management company and subsidiary of RazorGator Interactive Group, today announced a non-exclusive partnership with the National Football League Alumni (NFLA) to deliver a variety of first-class hospitality events surrounding Super Bowl XLIV in South Florida. A non-profit organization with a mission of Caring for Kids and Caring for its Own, the NFL Alumni will co-host with PrimeSport an exclusive Pre-Game Party at Calder Race Course on Super Bowl Sunday, February 7, 2010. The event will feature high profile celebrities, current and former NFL players, South Florida-inspired food stations, an open bar and a live band.

In order to further enhance the entire Super Bowl weekend experience and intertwine fans with their favorite former NFL players, PrimeSport and RazorGator will use their wide distribution channels to market and sell à la carte tickets and special packages to the NFLA's high profile events, such as the NFL Alumni Weekend Package at the Sheraton Plantation Suites Hotel that includes the Player of the Year Awards Dinner. Fans can also opt to purchase à la carte tickets and/or inclusive hospitality packages that can include game tickets, hotel accommodations, pre-game hospitality and playing spots in the NFLA Sporting Clays Team Challenge and the NFLA Super Bowl of Golf Tournament. Proceeds from all sales that include NFLA events will go to NFL Alumni youth programs.

"Year after year prestigious companies and organizations like NFLA have relied on PrimeSport for complete special event management and custom program design," said Sharyn Outtrim, Vice President, Special Events, for PrimeSport. "We are excited to help the NFL Alumni increase the reach of their programs and provide new opportunities for fans looking to achieve the most memorable Super Bowl experience."

Under related terms of the partnership, several key NFLA legends will be built into PrimeSport and RazorGator's marketing and social media efforts, including the development of a season-long sports celebrity blog and regular communication via Twitter and Facebook.

About PrimeSport

PrimeSport is a leading Sports Travel and Event Management company in markets worldwide, offering Hard-To-Get® tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include several NFL teams, the NCAA® Division I Men's Basketball Championship Tournament, NCAA Men's Final Four®, NCAA Women's Final Four®, NCAA Men's College World Series®, NCAA Men's Frozen Four®, Rose Bowl®, and UFC®. RazorGator Interactive Group, which operates PrimeSport,, and TicketOS is a privately-held company headquartered in Los Angeles with offices in Atlanta, Phoenix, and India. For more information, visit or call 1-800-591-9198.

About NFL Alumni

NFL Alumni is a 501 (c) (3) charity composed of former NFL players and associate members who work voluntarily to raise funds for youth-oriented causes. The NFL Alumni advances its mission of Caring for Kids and Caring for its Own from its national headquarters in Fort Lauderdale, Fla., and an additional 27 chapters across the country. For more information, visit

NCAA, Final Four, Women's Final Four, College World Series and Frozen Four are trademarks of the National Collegiate Athletic Association.

Contact Information

  • RazorGator/PrimeSport Media Contact:
    Jean Nickerson
    Kel & Partners
    Email Contact
    (617) 904-9393 x.129

    NFL Alumni Media Contact:
    Amy Glanzman
    Email Contact
    (954) 630-2100 x.210