SOURCE: Thwapr

Thwapr

November 09, 2010 09:59 ET

NFL Miami Dolphins Recruit Thwapr for Mobile Video

Video Sharing Platform Connects Finatics With Daily Mobile Video Updates on More Than 300 Different Wireless Devices

NEW YORK, NY--(Marketwire - November 9, 2010) -  Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today announced the NFL's Miami Dolphins have partnered with Thwapr to deliver a unique mobile video experience to a community of "Finatics." This free daily video service (standard text message and data charges apply) requires no app or download and is available to more than 300 compatible mobile phones with data plans and video capability including devices from Apple, HTC, LG, Motorola, Nokia, Palm, Dell, RIM, Samsung, Sony, Sanyo, and others. Thwapr's service combines the ease of text messaging, flexible Web delivery, and the power of high quality mobile video in an integrated and branded user experience.

"Our first imperative is to give our fans great content and access to all aspects of the Miami Dolphins on the multitude of platforms they are using," said Jim Rushton, Sr. Vice President Corporate Partnerships and Integrated Media for the Miami Dolphins. "Mobile video, as well as mobile in general, provides a new channel for us to further engage with our Finatics while providing our partners with new opportunities to reach a passionate and voracious audience."

The partnership provides a new and unique type of mobile video programming for NFL fans. Each day a new Dolphins video is sent to fans' mobile phones with same themed videos provided every week of the season: Monday -- Coach Sparano Press Conference; Tuesday -- Cheerleader Video; Wednesday -- Offensive Player Interview; Thursday -- Defensive Player Interview; Friday -- Game Preview; Saturday -- Community Service or Game Preview; Sunday -- Locker Room Post Game Interviews. Finatics can experience the mobile videos by sending the text DOLPHINS to 757575 (in Canada txt to 77777) or go to http://www.dolphins.com/mobilevideo.

Activating a free Thwapr account allows fans to store and share all of the Dolphins mobile videos so they can view them again and share them on Facebook and Twitter. The Dolphins are promoting the service on Dolphins.com, their Facebook page, Twitter, The Finsiders e-mail newsletter, blogs, The Finsiders Daily Radio and Web Video Show, The Miami Dolphins Game Day Radio and Television Networks, and more. Thwapr and the Dolphins will also be launching new service features throughout the season.

"The Dolphins marketing and digital media team has done an outstanding job of using video content to connect with their fans," says Bruce Goldstein, CEO, Thwapr. "By providing a full season of episodic, consistent and high quality mobile video they are truly utilizing mobile as a 'channel' for fans and sponsors. This 'see it wherever you are' goal of the Dolphins makes them a leader in understanding how fans wish to connect with content."

Another key aspect of the collaboration is Thwapr's ability to support high-definition source (1280 x 720 resolution) for uploaded video. Thwapr utilizes new hybrid transcoding and adaptive rendering technology to enable HD video to be viewed across a variety of mobile devices in a scalable manner without an app or download -- starting from a small flip phone like a Motorola RAZR all the way up to the latest Apple iPad tablet in full high definition. Thwapr has also launched the use of adaptive streaming with the Dolphins to enable a video experience that scales based on network bandwidth for iPhone, iPod Touch, and iPad.

The Miami Dolphins are among other professional sports, music and entertainment brands to utilize Thwapr's mobile video sharing including the NHL's Phoenix Coyotes, the Vans Warped Tour®, the Rockstar Energy Drink Mayhem Festival® and the Lordz of Brooklyn, among others.

About Thwapr, Inc.
Founded in 2007, Thwapr is a mobile video sharing service that allows brands to mobilize and monetize content, extending its distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending "Share to Phone" technology is revolutionizing mobile video, while also revitalizing traditional media by incorporating branded mobile video into print, broadcast, billboards and radio. A cloud-based solution that does not require a download or app, Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. For more information about Thwapr, please go to http://corp.thwapr.com, visit Thwapr at www.twitter.com/thwapr or become a fan at www.facebook.com/thwapr.

About The Fins Integrated Media Group
The newly formed Fins Integrated Media Group's primary mission is to provide the team's corporate partners with fully integrated multi-media marketing programs comprised of new and existing Dolphins media and sponsorship assets including audio, video, text, and print and in-stadium elements. The Fins Integrated Media Group is the sales marketing representative for Dolphins Television, Radio, Internet, Social Media, Mobile, and Print inventory.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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