SOURCE: nFusion

March 17, 2006 09:30 ET

nFusion Selected to Create Toshiba America, Inc. TV Spot

Commercial to Debut During the Toshiba Classic Golf Tournament

AUSTIN, TX -- (MARKET WIRE) -- March 17, 2006 -- Toshiba America, Inc. (TAI), holding company for one of the nation's leading group of high-technology companies, selected nFusion Group to produce a television ad campaign touting Toshiba's new HD-DVD technology. While nFusion has been creating integrated marketing campaigns for the Toshiba Digital Products Division since March 2004, this is the first time TAI has engaged the Austin-based agency.

"We're honored that Toshiba America wanted us to take on this project," said John Ellett, CEO of nFusion. "Toshiba has a proud history of innovative leadership. By showing U.S. consumers the wonder of Toshiba's HD-DVD technology, nFusion has a great opportunity to help Toshiba build on that legacy."

The spot will launch on March 17, 2006 during the Toshiba Classic golf tournament to be broadcast on The Golf Channel and Fox Sports Network.

About nFusion

nFusion Group is a new breed of marketing agency committed to creating demand and delivering results for our clients. As experts in integrated marketing, nFusion Group applies a unique methodology to develop strategy-driven programs that are executed with insightful creative and supported by the latest technology. nFusion is known for executing powerful, persuasive marketing that works across all media -- offline or online -- to drive results for our customers.

About Toshiba

The Tokyo-based Toshiba Corporation, now celebrating its 130th anniversary, is a diversified manufacturer and marketer of advanced electronic and electrical products, spanning information and communications equipment and systems, Internet-based solutions and services, electronic components and materials, power systems, industrial and social infrastructure systems, and household appliances. The company is the world's ninth-largest integrated manufacturer of electric and electronic equipment, with some 161,000 employees worldwide and consolidated annual sales of over US$53 billion. Toshiba America, Inc., is the holding company for five Toshiba operating companies in the United States, employing more than 10,000 people in the U.S.

Toshiba's U.S.-based companies and some of their chief products include: Toshiba America Electronic Components, Inc. (semiconductors, Flash memory-based storage solutions, LCD); Toshiba America Information Systems, Inc. (portable computers, projectors, DVD/CD recordable products and hard disk drives, telephony products); Toshiba America Business Solutions, Inc. (copiers, facsimiles, printers); Toshiba International Corporation (motors, motor controls, power electronics, power generation equipment, automation); Toshiba America Medical Systems, Inc. (MRI systems, CT scanners, ultrasound, x-ray, nuclear medicine equipment); Toshiba America Consumer Products, L.L.C. (flat panel TVs, DVD products, portable digital audio products).

Note to editors: To view nFusion's Toshiba ad, go to http://www.nfusion.com/about/pr/Toshiba_America_TV_Spot.html. Screen shots available upon request.

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