SOURCE: nGage Labs

nGage Labs

September 17, 2013 07:07 ET

nGage Labs Expands Senior Executive Team With Digital Marketing Veteran

Mike Ricci Joins as Chief Marketing Officer to Accelerate Digital Personalization Strategies for the Company's Customer Engagement Offerings

SCOTTSDALE, AZ--(Marketwired - Sep 17, 2013) - nGage Labs™, Inc., the leading provider of in-location shopper engagement solutions that enable retailers to recognize, personalize, and engage shoppers, today announced that Michael Ricci will join the company as Chief Marketing Officer, a newly created global post reporting to CEO Rod Ford.

"I am extremely excited to have Mike join the nGage Labs executive leadership team," said Rod Ford, CEO. "We are building a world class innovation engine committed to only working with the brightest and most progressive minds in the digital personalization space. At nGage Labs business is about performance and our formula is to attract the brightest minds in digital commerce and empower them with an organization experienced in perpetual delivery of new innovations. Mike's passion as a digital innovator and track record of delivering disruptive, yet practical digital commerce solutions is unmatched in the industry. His vision of using data, science, and emerging technologies to drive a level of customer engagement previously unavailable to marketers perfectly aligns with the foundational mission of our company." 

Mr. Ricci is joining nGage Labs from Wedtrends where he was VP of Digital & Solution Marketing. At Webtrends Mr. Ricci was responsible for all facets of digital marketing including WWW, social, mobile, video and the product/solutions marketing teams. He oversaw the rapid growth of the company's mobile analytics business and an emerging data visualization practice. At Webtrends, Mr. Ricci worked with blue chip clients like Reebok, State Farm, Coca Cola, Hilton, Microsoft, NY Times, RIM, Fandango and a host of others to effectively implement measurement programs that shape successful digital strategies and user experiences. 

"I'm excited to be joining the nGage Labs team. I've had the opportunity to work with many of the members of the executive team and have watched nGage Labs as it has blazed a new path in personalized, targeted, mobile shopper engagement solutions," said Ricci. "Mobile Commerce is a sector of mobile marketing poised for explosive growth and I believe that nGage Labs has some of the most compelling technology in the marketplace and a wealth of retail experience that our clients will find invaluable as they attempt to harness the power of this highly personalized (mobile) device. Ultimately, mobile shopper engagement is both an art and a science and I believe that our approach is truly disruptive and look forward to helping translate that into world class digital marketing that positions nGage Labs as the 'go-to partner' in this space."

Mr. Ricci has also held senior executive, customer-facing positions as VP and Mobile Practice Leader for Merkle, Inc., a leading marketing services firm, and as VP of Creative and Strategy for iLoop, a premier mobile marketing company focused on assisting marketers, digital agencies and other entities create effective mobile marketing strategies and user experiences.

Mr. Ricci is frequently published and has been a sought-after industry speaker on topics related to mobile, mobile analytics, proximity recognition, engagement, targeting digital marketing, social media marketing, experiential marketing, as well as digital and content strategy.

Web Briefing

Learn about the advantages of customer engagement solutions for all types of retailers by registering for "Enabling Shopper Engagement," a 30-minute web briefing sponsored by nGage Labs on Sept. 18th at 2:00pm eastern time. Visit nGage Labs for more information or to register for this event.

About nGage Labs, Inc.

nGage Labs provides in-location customer engagement solutions that enable merchants and retailers to recognize, personalize, and engage buyers directly via the customer's mobile device and interactive smart displays. Using a proprietary mobile-enabled cloud communications platform, on-premise location technologies, and dynamic real-time purchase propensity analytics, merchants can finally deliver an instantaneous, personalized, and enriched shopping experience. This enriched shopping experience means that shoppers engage longer, buy more, and frequent more often. nGage Labs has developed personalized customer engagement solutions for online shoppers, retail shoppers, dining guests, college students, and sporting event fans. For more information, visit

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