SOURCE: nGage Labs, Inc.

nGage Labs, Inc.

February 11, 2014 11:07 ET

nGage Labs Partners With Emerging Analytics Center to Develop 3D Immersive Data Visualization Experience

Major Brands Will Be Able to "Experience" Their Own Customer Data Driving New Insights Into Customer Behavior Previously Unavailable

SCOTTSDALE, AZ and LITTLE ROCK, AR--(Marketwired - Feb 11, 2014) -  nGage Labs™, Inc., the most innovative provider of personalized mobile customer engagement solutions, today announced its Analytics Innovation center, headquartered in Little Rock has entered into agreement with the University of Arkansas at Little Rock (UALR) Emerging Analytics Center to develop a 3D immersive data visualization experience to drive deeper understanding of the digital customer behaviors of nGage Labs clients, some of the most notable brands in the U.S.

"The challenge of big data and the use of personalization to predict future preference isn't the science or math of the analytics, it is the inability to effectively represent the intrinsic truths hidden within the massive amounts of data," says Rod Ford, CEO of nGage Labs. "We're quantitative innovators and have developed the real-time analytics engine and now are looking to push the envelope of what is possible in the area of immersive environment data visualization." 

Ford continues, "This development work will allow our clients to step into a 3D immersive environment with enclosed 30' digital screens and experience never before seen insights about their customers, preferences, trends, and value. It is my belief unleashing these new insights about the intentions, behaviors, and preferences of our brands' customers will fundamentally change the way these brands choose to engage their customers on an ongoing basis." 

"We are excited about the opportunity to 'engage' with nGage Labs on this innovative use of UALR's new George W. Donaghey Emerging Analytics Center," said Dr. Mary L. Good, UALR's Special Advisor to the Chancellor for Economic Development and Chair of the center's management board. "Advanced data visualization techniques can provide visionary data solutions for a range of possible solutions for their clients."

About: University of Arkansas at Little Rock (ULAR) Emerging Analytics Center

The UALR's new George W. Donaghey Emerging Analytics Center™ (EAC) features "first of its kind in the world" data visualization equipment and a unique, campus-wide cross discipline approach to cutting-edge data analytics and data visualization. Key components of the EAC are its "first ever" EmergiFLEX™ and MobileFLEX™ data visualization equipment specially developed for the EAC, in partnership with the Mechdyne Corporation. Visit http://ualr.edu/emerginganalytics/ to learn more.

About: nGage Labs, Inc.

nGage Labs is the emerging leader in providing full service, analytically informed Personalized Mobile Customer Engagement Solutions. We're disrupting the mass discount mobile coupon practice by using customer transaction history and preference data streams to feed real-time predictive analytics that result in each customer receiving a unique an individually personalized mobile offer. We are innovators and have invested over $10M in providing a seamless and personalized mobile experience through the integrated development of our proprietary cloud-enabled real-time offer personalization engine, mobile delivery platform, mobile redemption capabilities, and dynamic data visualization dashboards.

The result is a comprehensive closed loop mobile engagement solution enabling brands and enterprises to provide and measure the effectiveness of highly personalized offers delivered to their best customers through text, push, and digital wallets.

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