SOURCE: nGage Labs

nGage Labs

September 10, 2013 07:07 ET

nGage Labs Unveils nGaged eShopper™ -- a Specialized On-Demand Customer Engagement Service for Online Retailers

Multi-Channel Marketers Gain Power of Individually Personalized Mobile Offers to Maximize the Value and Relationship With Their Best Customers

SCOTTSDALE, AZ--(Marketwired - Sep 10, 2013) -  nGage Labs™, Inc., the leading provider of shopper engagement solutions that enable retailers to recognize, personalize, and engage shoppers, today announced the availability of nGaged eShopper™, an on-demand solution designed to enable online retailers and multi-channel merchants to leverage the power of individually personalized mobile offers.

Using a proprietary, mobile-enabled cloud platform informed by purchase propensity targeting, merchants can instantly deliver an individually personalized mobile offer to their best customers, thus enriching the shopping experience and creating intimacy and engagement with their most valued customers. The nGaged eShopper solution focuses on dynamically maximizing engagement with the merchant's best customers through individually personalized offers, reminders, and life stage events.

"Multi-Channel merchants are searching for the next advancement in engagement technology that will create a more intimate relationship with their best customers. Declining response rates in direct mail and email, along with the batched and scheduled nature of these mediums have merchants in search of how to utilize mobile devices to engage their best customers with highly personalized on-demand interactions," said Rod Ford, CEO of nGage Labs. "We are thrilled to have been able to utilize our core engagement engine to develop a solution for merchants specifically targeted at solving this problem. Our new innovation provides the merchant the ability to determine the next best offer for each unique customer while capitalizing on the immediacy of mobile messaging. Our clients are using this capability on a daily basis for incremental upsells to best customers, flash sales, clearance items, merchandise management and are seeing conversion and response rates of around 5%. Rather than view mobile as just another channel, our investment in this platform truly unleashes the power of the medium -- personalization and immediacy." 

"Mobile messaging has the built-in advantage of almost immediate opens along with very high open rates," said Peter Charness, President of nGage Labs. "Studies have shown that over 95% of mobile messages are opened within 15 minutes. With mobile combined with personalization, we're able to deliver a relevant offer in a timely manner that gets opened 95% of the time. These factors translate into a conversion rate far higher than print email, or customized web sites."

The nGaged eShopper service allows retailers to more effectively manage their merchandise and increase their margins, all while developing a loyal and intimate relationship with their best customers. This service requires no additional staff and is used as an augmentation to existing marketing and promotion channels. 

Customer Engagement Web Briefings & Industry Events

Learn more about the advantages of engagement technologies for all types of retailers by registering for "Enabling Shopper Engagement," a 30-minute web briefing sponsored by nGage Labs on Sept. 18th at 2:00pm eastern time. Visit the nGage Labs event site to register.

Meet Up at Industry Events

The Cross-Channel Retail Executive Summit titled, "4-D Retailing: Roadmap to Seamless Shopping," features presentations from leading retailers who are addressing the opportunities and challenges of serving the multi-channel shopper. Follett Higher Education Group, an nGage Labs customer, is represented by Leeann Fecho, Marketing Manager, Emerging Media & Loyalty Marketing, who will be presenting the session titled, "360-Degree Mobile Engagement." Visit the RISnews event site to learn more and for registration information.

The nGaged eShopper service will be available for demonstration at the Cross-Channel Retail Executive Summit, Customer Engagement Technology World, and other industry events. Contact nGage Labs to pre-schedule a demonstration.

About nGage Labs, Inc.

nGage Labs provides in-store shopper engagement solutions that enable retailers to recognize, personalize, and engage shoppers directly via the customer's mobile device and interactive smart displays. Using a proprietary mobile-enabled cloud platform, in-store location technologies, and dynamic real-time purchase propensity analytics, retailers can finally deliver a customized, personalized, and enriched shopping experience. This enriched shopping experience means that shoppers stay longer, buy more, and increase store visits. For more information, visit nGage Labs.

Recent nGage Labs News:
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nGage Labs, Inc. Secures $6.9M in Series B Funding

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