Visa Canada

Visa Canada

October 15, 2008 09:15 ET

NHL and NHLPA Welcome Visa as an Official Partner

Visa strengthens its commitment to sport in Canada through new sponsorship

TORONTO, ONTARIO--(Marketwire - Oct. 15, 2008) - Visa Canada, the National Hockey League Players' Association (NHLPA) and the National Hockey League (NHL) today announced a new sponsorship naming Visa as an official partner of the NHL and NHLPA in Canada. The sponsorship also designates Visa as the official payment card of the NHLPA and NHL.

"As a committed supporter of some of the world's most celebrated sporting events, Visa is delighted to team up with the NHL and NHLPA as an official partner," said Brenda Woods, Head of Marketing, Visa Canada. "Canadians are passionate about hockey and through this sponsorship, Visa cardholders will have opportunities that will help bring them closer to the sport they love. We look forward to working with the NHL and NHLPA beginning this 2008-2009 NHL season."

"The NHL is thrilled to align with Visa, one of the most powerful brands in financial services," said Laurel Walzak, Director of Business Development for the NHL. "We see many synergies with Visa as we super-serve NHL fans with unique, exciting experiences."

"The NHLPA is excited to partner with Visa, an organization that is a strong supporter of amateur and professional sports in Canada," said Mike Ouellet, NHLPA Chief of Business Affairs. "NHLPA members look forward to working with Visa to bring many unique hockey experiences to fans across the country."

The partnership, which runs until June 30, 2011, allows Visa to engage with Canadian hockey fans nationwide and develop hockey-themed opportunities.

Visa's partnership with the NHL and NHLPA strengthens Visa's commitment to sport in Canada. In addition to its global sponsorships of the Olympic and Paralympic Games and FIFA, Visa is a proud supporter of its Canadian Team Visa athletes and is the title sponsor of Canada's national men's and women's bobsleigh and skeleton teams. The NHLPA and NHL partnership is yet another way for Visa to create Visa cardholder opportunities or compliment those of its financial institution clients. The partnership also allows Visa to promote its products and services in connection with hockey, one of Canada's favourite pastimes.

About Visa

Visa operates the world's largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys acceptance around the world and Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in more than 170 countries.

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network) and radio (NHL Radio, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

About the NHLPA

The National Hockey League Players' Association (NHLPA) is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund, a $16-million hockey program which is the largest grassroots hockey program in the world. The players' program has donated full sets of hockey equipment to more than 9,000 economically disadvantaged children in 17 countries and assisted with upgrades and the building of hundreds of arenas worldwide. For more information on the NHLPA, please visit nhlpa.com.

® NHL and the NHL Shield are registered trademarks of the National Hockey League. All Rights Reserved.

™ NHLPA is a registered trademark of the National Hockey League Players' Association. All Rights Reserved.

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