SOURCE: International Trademark Association (INTA)

May 04, 2006 15:15 ET

NHL Commissioner Gary Bettman Will Present the Keynote Speech at INTA's 128th Annual Meeting

NEW YORK, NY -- (MARKET WIRE) -- May 4, 2006 --Gary B. Bettman, Commissioner of the National Hockey League, will give an informative and entertaining look at the National Hockey League and the development and promotion of "Brand NHL" in his keynote speech at the International Trademark Association's (INTA) 128th Annual Meeting on Sunday, May 7, 2006 from 5:30 p.m. to 6:30 p.m., at the Metro Toronto Convention Centre.

Mr. Bettman, the first Commissioner in National Hockey League history, has directed the League to a series of major advancements since his tenure began on February 1, 1993. In 2005, Commissioner Bettman and the League's Board of Governors modernized and revolutionized the economic system under which the League operates, creating a partnership with the players through a revolutionary Collective Bargaining Agreement that makes a shared objective of increasing hockey-related revenue.

Commissioner Bettman also restructured the NHL's marketing and licensing arm, NHL Enterprises, resulting in increased revenue through sponsorships, merchandise sales and other business ventures. Commissioner Bettman has led the NHL to the forefront of the sports world on the Internet. The NHL's fan base is young, affluent, computer-literate and international; rather than license control of the League's website, NHL.com, the League has retained control, provided the content and created a global hockey portal that most efficiently serves the League, the Clubs and the fans.

Mr. Bettman also has focused attention on the League's international makeup and appeal. NHL games are televised in more than 160 countries worldwide. Further, the World Cup of Hockey, which features the top NHL players representing their homelands in an international tournament under NHL rules on NHL-sized ice surfaces, was played for the first time in 1996 and returned in September, 2004.

About INTA

The International Trademark Association (INTA), founded in 1878, is an association of more than 4,900 member companies and firms from more than 180 countries, dedicated to the support and advancement of trademarks and related intellectual property as elements of fair and effective national and international commerce. For information on the Association and its goals, visit www.inta.org.

Contact Information

  • INTA Public Relations
    Justin Hajny
    Marketing Coordinator
    + 1-212-642-1743
    Email Contact

    Daryl G. Grecich
    CAE
    Director, Marketing and Communications
    + 1 (212) 642-1707