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August 04, 2005 16:00 ET

NHL Fans' Association Secures New Corporate Sponsor and Reaches Out to Players

OTTAWA, ONTARIO--(CCNMatthews - Aug. 4, 2005) - Attention Sports Editors:

The National Hockey League Fans' Association (NHLFA) is pleased to announce a new corporate sponsor. CCNMatthews - the news distribution experts - have become the corporate sponsor of the NHLFA Newsroom. CCNMatthews has been the distributor of NHLFA news releases for the past seven years. This new relationship will allow the not-for-profit NHLFA to broaden its reach to media across North America.

"We've worked closely with the NHLFA for quite some time and recognize the grassroots nature of their business," says Bernadette Lee, VP of Corporate Development at CCNMatthews. "We're happy to support fans of NHL hockey and we believe this is the best way to leverage our expertise in helping the NHLFA."

Founded in 1983, CCNMatthews is staffed by over 100 news distribution specialists located at five Canadian offices and one European bureau. In 2004, CCNMatthews distributed over 35,000 news releases, filed securities documents, conducted webcasts and arranged conference calls for more than 3,000 satisfied clients. As well, more than 600 organizations rely on CCNMatthews for their media contact information.

"We're extremely pleased to have CCNMatthews on board as a sponsor," says Jim Boone, co-founder of the NHLFA. "Adding CCNMatthews to our existing mix of sponsors, which includes Decima Research, lends additional credibility and focus to our efforts."

Today the NHLFA also wrote to the incoming executive director of the NHL Players Association, imploring him to build a partnership with the fans, something the NHLPA has failed to do in the past seven years. In a letter to Ted Saskin, the NHLFA wrote: "...the NHL Fans' Association, has made numerous attempts to develop a relationship with your organization. Year after year, our requests to meet with the NHLPA have fallen on deaf ears. I am optimistic the new Collective Bargaining Agreement between the NHL and the NHLPA will allow you to build a partnership that can only be beneficial to everyone. However, it is also essential that the game's primary stakeholder, the fans, forge a strong relationship with the NHL and the NHLPA."

The entire letter to the NHLPA can be seen at

The NHLFA was launched in 1998 to give hockey fans across North America and worldwide a way to express their views on NHL hockey and to influence the game for the better. Membership in the non-profit NHLFA is free and anyone can become a member by registering at

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