SOURCE: NeuLion, Inc.

NeuLion, Inc.

NeuLion, Inc.

July 14, 2011 10:08 ET

The NHL and NeuLion Deliver Live and On-Demand Hockey to Record Audiences in 2010-11 Season

NHL Increases Global Digital Footprint to Include More Than 20 Mobile Devices; Sees Growth in Subscriptions and User Engagement for NHL GameCenter and NHL GameCenter LIVE on Mobile and Connected Devices

NEW YORK, NY--(Marketwire - Jul 14, 2011) - The National Hockey League and NeuLion (TSX: NLN), the true end-to-end technology service provider for delivering live and on-demand content to any Internet-enabled device, today jointly announced that the 2010-11 NHL® season was a landmark year for digital delivery of professional hockey on PCs, gaming consoles, mobile and other connected devices.

NHL GameCenter LIVE™, the premier online service offering streaming video of more than 1,000 live NHL games and on-demand video news and highlights, saw an overall 31 percent increase in new subscriptions and an 83 percent increase in renewals this season, indicating great demand for and satisfaction with the service.

"Whether it's on a mobile, tablet, broadband or connected device, the NHL is exploiting digital technologies to shorten the distance between the League and our tech-savvy fans," said Perry Cooper, SVP of digital media for the NHL. "This season, in particular, has been an overwhelming success for us with the emergence of the League's global mobile footprint, and connected device strategy."

During its inaugural season on Apple, Android, BlackBerry and Nokia mobile devices, the NHL GameCenter™ application was installed more than 2 million times worldwide. With more than 25 percent of the league's players hailing from outside North America, the NHL's focus on its digital products, powered by NeuLion, has helped meet the growing demand for NHL content from this time-shifted audience, including products tailored for individual countries such as Finland.

Along with mobile devices, the NHL and NeuLion also announced extensions for NHL GameCenter LIVE™ on Sony PlayStation® 3, Roku and Boxee, driving extended reach and adding additional value for NHL GameCenter LIVE subscribers by enabling multiple access points through a single, authenticated subscription.

"Tech-savvy NHL fans are passionate when it comes to these digital offerings, flocking to products that satiate their need for live and on-demand video, news and information of their favorite teams," said Marc Sokol, executive vice president of NeuLion. "We're very pleased with the record growth of users experiencing the fast-paced, thrilling action of the NHL through our industry-leading technology."

About NeuLion
Founded in 2000, NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to any Internet-enabled device. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads etc. NeuLion's customers include major entertainment, sports, global content companies and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion visit

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our continued relationships with our content partners; competitor activity; product capability and acceptance rates; technology changes; foreign exchange risk; interest rate risk; and credit risk. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's most recent annual report on Form 10-K available on and filed on as well as in NeuLion's most recent annual MD&A filed on

NHL and the NHL Shield are registered trademarks and NHL GameCenter and NHL GameCenter LIVE are trademarks of the National Hockey League. All Rights Reserved.

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