Niche Cruise Marketing Alliance

Niche Cruise Marketing Alliance

February 26, 2007 14:05 ET

Niche Cruise Marketing Alliance Website Helps Canadian Travelers Discover Unique Cruises

SEATTLE, WA--(CCNMatthews - February 26, 2007) - Canadian travelers interested in taking a niche cruise can now learn about the variety of such products available and also locate a travel agent who specializes in niche cruises through a comprehensive website.

The Niche Cruise Marketing Alliance has unveiled a new user-friendly website at that provides information about the unique cruise products offered by the organization's 11 member lines and assists consumers in locating a travel agent specializing in niche cruises. There are currently more than 250 certified Niche Cruise Specialists located throughout Canada.

Niche cruises provide more intimate experiences than the mass-market cruise lines. They sail to many remote destinations inaccessible to larger vessels and feature unique learning experiences and ambience. They sail to locales where one's traveling companions may be exotic wildlife or breathtaking scenery. Niche cruise ships may be anchored next to sea lions or iguanas, at the base of a tidewater glacier, in the historic center of the great cities of the world or place the guest sailing the blue waters of the yachtsman's Caribbean.

Canadian visitors to the website can enter their postal code and find Niche Cruise Specialists (travel agents who have completed the NCMA training seminar) close to their home. Niche Cruise Specialists can also be located by entering the agent or agency name or the name of city where the agency is located.

Using the Destination Map feature on the site, visitors can click on the part of the world that they would like to explore and the site will show them what cruise lines offer experiences to that location.

Personal enrichment and environmental preservation are high on the agendas of niche cruise lines. Therefore, NCMA lines are heavily destination- focused with unique itineraries and shore excursions.

NCMA member lines include American Cruise Lines, Discovery World Cruises, Fred. Olsen Cruise Lines, Galapagos Explorer II (Canodros), Imperial River Cruise Lines, Majestic America Lines, Norwegian Coastal Voyage, Orion Expedition Cruises, Peter Deilmann Cruises, RiverBarge Excursion Lines and Star Clippers.

The NCMA office is in Bellevue, Washington, a suburb of Seattle. Executive Director Lawrence Dessler can be reached by telephone at 425.867.0399, fax at 425.867.0589 or e-mail at The alliance's web site is

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