SOURCE: Authors John S. Rizzo and V. Michael Santoro

Authors John S. Rizzo and V. Michael Santoro

September 12, 2012 17:24 ET

'Niche Dominance' Helps Business Owners With Reputation Marketing

TAMPA, FL--(Marketwire - Sep 12, 2012) - With "Niche Dominance, Creating Order Out of Your Digital Marketing Chaos," (http://NicheDominance.com) co-authors John S. Rizzo and V. Michael Santoro give entrepreneurs a guide to all the major aspects of online marketing, including how to hire better digital marketing resources that can help protect your reputation online.

"Anyone can post a bad review online and hurt your business," says Santoro, a managing partner with Rizzo of Globe On-Demand internet technology company. "Unfortunately, most business owners are not even aware that these bad reviews are out there."

Seventy-two percent of buyers trust reviews as much as personal recommendations, and 70 percent trust consumer opinions posted online, according to a recent Nielsen Global Trust in Advertising Survey.

"A bad review published in a newspaper, or broadcast on radio or TV, is short-lived, but a bad review posted online can live indefinitely," says Rizzo. "With consumers now researching an average of 10 reviews before making a buying decision, you need several positive reviews."

"Kudos to John and V. Michael, who have done a superb job of sharing marketing industry best practices for business owners who want to learn how to market their businesses," writes Leigha Baer, e-EdgeMarketing president.

"They have explained, in a step-by-step process, how to successfully market a business using today's technology ... they have empowered the small business owner by arming them with the information they need ... to avoid being taken to the cleaners by an unethical marketing firm who isn't qualified to provide the kinds of services they need. They've even included checklists and questions you should ask of any marketing agency you are considering doing business with."

About John S. Rizzo

John S. Rizzo obtained his bachelor's in business administration and spent three years as a consultant for Amazon's publishing group. He has assisted several businesses with digital marketing strategy and has served in leadership positions for multiple initiatives for the Charleston, S.C.-Area Chamber of Commerce.

V. Michael Santoro

V. Michael Santoro has more than 10 years in the digital marketing field. His prior experience includes international senior marketing positions in technology fields. He has a master's degree from Central Connecticut State University and an undergraduate degree from the University of New Haven. Santoro was an adjunct professor with the computer science department of Western Connecticut State University.

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