SOURCE: SocioFabrica

October 14, 2015 11:00 ET

Nicho Takes Social Commerce to Next Level With Launch of 'Buy' Button for User-Generated Content on Any Website

New Visual Marketing Platform Generates 7-Fold Increase in Social Engagement; Drives Sales

SAN FRANCISCO, CA--(Marketwired - October 14, 2015) - SocioFabrica, a global digital strategy and design firm, today unveiled Nicho, a new visual marketing platform that, with a single line of code, enables brands to curate user-generated social content from relevant hashtags and account handles, and integrate strategically positioned, corresponding 'buy' buttons to transform any website into an exciting online destination where there's a fusion of brand engagement, customer acquisition and conversions.

Nicho's platform is designed to help brands create and monetize social hubs within their digital properties by creating a deeper level of engagement with their audiences. With Nicho, businesses and brands can tap into the social content of their followers and fans and connect it to their website to promote products and services, thus providing more authentic content. Businesses can curate social content from a variety of social channels across the web to their Nicho accounts via hashtags and account handles in a visually appealing, sleek design.

"The Nicho platform facilitates automated content curation, making it easier than ever to deliver a seamless brand experience on any web property," said Sina Eghrari, co-founder and CTO of SocioFabrica. "Nicho offers a variety of features to help brands and marketers leverage the positive word-of-mouth on multiple social media channels, and all the photos, videos and status updates generated around a brand to create a web site and 'media wall' where people want to linger and make a purchase."

Nicho is available following successful beta testing with some of the nation's leading lifestyle, retail, entertainment brands, community events and social causes, including Grammy Award-winning reggae artist Sean Paul, DJ Jazzy Jeff, Coachella headliner Deorro, Hardly Strictly Bluegrass Festival, Noise Pop, Eat Real Festival, The Butterfly Effect and Unite for Rights. Brands that participated in the beta experienced a four- to seven-fold increase in engagement for their website after integrating Nicho.

"We launched Nicho just in time for brands and businesses to implement for the holiday shopping season," said Keyvan Hajiani, co-founder and director of client services at SocioFabrica. "The Nicho 'buy' button will help these businesses maximize the return on investment from all social engagement by channeling that content to their website."

Developed by SocioFabrica's team of strategists, researchers, designers, and technologists, the Nicho visual marketing platform features:

  • Search and Filter: Leverage hashtags and account handles to quickly discover relevant social posts
  • Curate and Moderate: Approve and display content to support brand activation
  • Customize and Sell: Make content shop-able with social commerce at the right time and place while engagement on the website occurs
  • Publish and Analyze: Measure impact and understand performance.

Nicho supports a wide variety of content-management system integrations including WordPress, Joomla, Drupal and SquareSpace, as well as deployment as a Facebook App embedded on a brand's Facebook page. Brands can distribute content from across the web to visual experiences on any screen, anytime, to drive revenue. Nicho customers can expect their Nicho Media Wall to reliably scale with their website traffic by using the content delivery network technologies of Cloudflare and Microsoft Azure. Elastic Search enables a large document library to be indexed and searched quickly, while Stackify monitors the platform 24/7 to alert the Nicho support team of potential issues before they occur. Nicho plans to roll out additional features to help businesses rate, rank and own their social content, including native content placement, sentiment analysis and influencer discovery. For a limited time, Nicho is offering a free trial for new customers. Find out more about features, pricing, or schedule a demo by visiting nicho.com.

About Nicho

Nicho is a visual marketing platform that makes it easy to deliver a seamless brand experience on any website to drive engagement and purchases with a single line of code. With Nicho you can quickly make social media work for you, drive revenue, and own your niche. For pricing and more information, visit nicho.com and follow @nichoapp on Facebook and Twitter.

About SocioFabrica

SocioFabrica is a global digital strategy and design firm specializing in website redesign and product development. We work at the intersection of technology, design and marketing across lifestyle, retail and entertainment industries. Headquartered in San Francisco, our team of strategists, researchers, designers, and technologists breathe life into brands. For more information visit sociofabrica.com and follow @sociofabrica on Facebook and Twitter.

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