SOURCE: Parlux Fragrances, Inc.

August 10, 2007 09:30 ET

Nicole Miller Signs Global Fragrance License With Parlux Fragrances, Inc.

FORT LAUDERDALE, FL--(Marketwire - August 10, 2007) - Parlux Fragrances, Inc. (NASDAQ: PARL) ("Parlux") announced today a global licensing arrangement with Nicole Miller for the development, marketing and distribution of fragrances under the Nicole Miller and nicole by Nicole Miller Brand names. Launch of a prestige Nicole Miller scent for the fine specialty store market in the United States is planned for Holiday 2008, with a worldwide roll-out to follow. The initial term of the license is five years.

The new agreement combines the unique creative perspective and distinct brand image of Nicole Miller with Parlux, a successful fragrance manufacturer and distributor with global reach, and meets the strategic objectives of each.

"This gives me the opportunity to create the fragrance and concept I have always wanted to," Miller said. "To me, most scents are too old; they age people. My idea is to do something that is sophisticated and elegant, but in a way that is fun, young and light like my clothes."

"Nicole Miller is the perfect partner for us as we implement our plan to round out our portfolio at the upper end," said Neil J. Katz, CEO, Parlux Fragrances, Inc. "Just as she has established a distinct design signature in apparel that appeals to modern women around the world, we feel she will break through in fragrance to create a scent with similar appeal."

Nicole Miller is a New York-based designer, marketer and manufacturer of women's eveningwear, dresses and sportswear under the Nicole Miller signature and collection labels that are distributed through a network of freestanding stores and fine specialty retailers. Through a series of strategic arrangements, Miller also designs and markets accessories, bags, shoes, eyewear, fashion jewelry, home products, furniture and the nicole by Nicole Miller collection that are manufactured and distributed by licensee companies.

Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige products. It holds licenses for Paris Hilton fragrances, watches, cosmetics, sunglasses, handbags and other small leather accessories, in addition to licenses to manufacture and distribute the designer fragrance brands of GUESS?, XOXO, Ocean Pacific (OP), Jessica Simpson, Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly Hills.

Certain Information Regarding Forward-Looking Statements

This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, regarding, among other things, our plans, strategies and prospects, both business and financial. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of Parlux or its industry to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties include, among others, future trends in sales and Parlux's ability to successfully introduce, acquire, or launch new brands, licenses, or products in a cost-effective manner, general economic conditions and continued compliance with the covenants in our credit facility. Additional risk factors are set forth in the Company's periodic reports filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date thereof. Parlux undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Contact Information