The Nielsen Company

The Nielsen Company

February 23, 2009 14:00 ET

Nielsen Launches my.spaceman Software Globally

SPACE AND PLANOGRAM SOFTWARE CUSTOMIZED TO BUSINESS, PERSONALIZED TO USER ROLE

MARKHAM, ONTARIO--(Marketwire - Feb. 23, 2009) - The Nielsen Company, a global leader in merchandising technology, has launched my.spaceman, its latest space and planogram management software solution. my.spaceman, slated to roll out across over 100 markets including Canada, integrates existing Nielsen space and planogram management software and databases into one simple and customizable interface for a seamless user experience. In addition to integrating existing solutions, my.spaceman enables easier integration with both client data and planning systems, and Nielsen data. my.spaceman offers new analytical reporting capabilities that can dramatically improve effectiveness and efficiency of the space management process.

"The flexibility and simplicity of the my.spaceman solution are unparalleled in the marketplace. Client feedback indicates that this solution can help retailers and manufacturers more rapidly implement their customer-centric assortment and space management initiatives at the cluster and store specific level, with the aim of maximizing revenue and profit in difficult economic times," said Bruno Gaudin, Global Product Manager Merchandising Services Business, The Nielsen Company.

Nielsen's groundbreaking Spaceman® software has been a pioneer in space management for the last two decades. Since then, Nielsen's space management software solutions have been translated into 16 languages and used by more than 2,700 businesses worldwide - comprising over 15,000 users from leading retailers and manufacturers in over 100 countries.

"The my.spaceman platform builds on Nielsen's extraordinary legacy and leading global market share and is an exciting next step in the evolution of merchandising solutions for the retail industry," remarked Art Dirik, Global VP Merchandising Services Business, The Nielsen Company.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing information, media information, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.

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