SOURCE: The Nielsen Company
January 18, 2008 17:23 ET
Nielsen Online Announces December U.S. Search Share Rankings
NEW YORK, NY--(Marketwire - January 18, 2008) - Nielsen Online reports December 2007 data for
the Top U.S. Search Providers.
Top search providers, ranked by total searches. Searches represent the
total number of queries conducted at the provider.
Table 1: Top 10 Search Providers for December 2007
Ranked by Searches (U.S.)
Provider Searches Share of Searches per
(000) Searches Searcher
1. Google Search 4,062,536 56.3% 37.9
2. Yahoo! Search 1,273,688 17.7% 22.4
Live Search 995,899 13.8% 31.7
4. AOL Search 339,761 4.7% 15.2
5. Ask.com Search 159,529 2.2% 10.0
6. My Web Search 70,630 1.0% 10.4
7. Comcast Search 34,715 0.5% 10.1
8. NexTag Search 29,019 0.4% 2.9
9. AT&T Worldnet Search 25,159 0.3% 9.1
10. BizRate Search 17,205 0.2% 2.8
Source: Nielsen Online, MegaView Search
Example: An estimated 4.1 billion search queries were conducted at Google
Search, representing 56 percent of all search queries conducted during the
given time period.
Note: Effective with October 2007 reporting, Nielsen Online has made
several enhancements to its MegaPanel service. These enhancements include
more granular reporting, increased accuracy, an expanded Internet universe
and more advanced tracking.
Because of these methodology changes, previous results from MegaPanel-based
products, including MegaView Search and MegaView Online Retail, cannot be
trended with current results. While we regret that trending data is not
presently available, we believe these product enhancements will provide the
highest quality data possible to our clients and the marketplace.
About Nielsen Online:
Nielsen Online, a service of The Nielsen Company, delivers comprehensive,
independent measurement and analysis of online audiences, advertising,
video, consumer-generated media, word of mouth, commerce and consumer
behavior, and includes products previously marketed under the
Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality,
technology-driven products and services, Nielsen Online enables clients to
make informed business decisions regarding their Internet, digital and
marketing strategies. For more information, please visit
About The Nielsen Company:
The Nielsen Company is a global information and media company with leading
market positions in marketing information (ACNielsen), media information
(Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics),
trade shows and business publications (Billboard, The Hollywood Reporter,
Adweek). The privately held company is active in more than 100 countries,
with headquarters in Haarlem, the Netherlands, and New York, USA. For more
information, please visit, www.nielsen.com.
Editor's Note: Please source all data to Nielsen Online.