SOURCE: The Nielsen Company

May 15, 2008 11:00 ET

Nielsen Online Reports Topline U.S. Data for April 2008

NEW YORK, NY--(Marketwire - May 15, 2008) - Nielsen Online, a service of The Nielsen Company, reports April 2008 data for the Top Sites by Parent Company and Top Brands.

Nielsen Online Top 10 Web Sites by Parent Company and Top 10 Web Sites by Brand, April 2008

Table 1. Top 10 Parent Companies,
Combined Home & Work (U.S.)
                                            Unique         Time Per
                                           Audience         Person
Parent                                       (000)        (hh:mm:ss)
                                         -------------   -------------
1.  Google                                     128,188         1:46:39
2.  Microsoft                                  122,059         2:17:01
3.  Yahoo!                                     117,065         3:08:40
4.  Time Warner                                105,566         3:40:04
5.  News Corp. Online                           76,453         1:49:21
6.  eBay                                        67,047         1:52:41
7.  InterActiveCorp                             64,098         0:21:27
8.  Wikimedia Foundation                        56,259         0:17:51
9.  Amazon                                      55,677         0:26:30
10. Walt Disney Internet Group                  49,721         0:43:05


Example: The data indicates that 49.7 million home and work Internet users visited at least one of the Walt Disney Internet Group-owned sites or launched a Walt Disney Internet Group-owned application during the month, and each person spent, on average, a total of 43 minutes and 5 seconds at one or more of their sites or applications.

Table 2. Top 10 Brands,
Combined Home & Work (U.S.)
                                            Unique         Time Per
                                           Audience         Person
Brand                                        (000)        (hh:mm:ss)
                                         -------------   -------------
1.  Google                                     120,790         1:18:30
2.  Yahoo!                                     115,824         3:09:22
3.  Microsoft                                   97,554         0:43:48
4.  MSN/Windows Live                            93,992         2:11:43
5.  AOL Media Network                           90,565         3:51:06
6.  YouTube                                     72,026         0:48:03
7.  Fox Interactive Media                       68,590         1:52:18
8.  Wikipedia                                   55,820         0:17:52
9.  eBay                                        55,137         2:00:31
10. Apple                                       48,792         1:08:48

A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Average U.S. Internet Usage, Combined Home & Work
Month of April 2008
                                             Home &     Home &    Percent
                                             Work,      Work,      Change
                                             April      March    from March
                                           ---------- ---------- ----------
Sessions/Visits per Person                  59         60              -1.7
Domains Visited per Person                  104        105             -1.0
Web Pages per Person                        2,361      2,437           -3.1
Duration of a Web Page Viewed               0:00:53    0:00:52          2.0
PC Time per Person                          67:49:39   67:42:28         0.2
Active Digital Media Universe               164.5 mil  164.6 mil       -0.1
Current Digital Media Universe Estimate     221.8 mil  221.3 mil        0.2

Data represents activity for the average Internet user at-home and at-work during the month.

Active U.S. Audience Profile, Combined Home & Work
Month of April 2008
                                                                   Average
                      Unique                          Average PC  Web Pages
                     Audience Composition  Sessions   Time Spent Viewed Per
Demographic           (000)       (%)      per Month  per Month     Month
                     -------- ------------ ---------- ---------- ----------
Male                   79,763        48.48         61   70:05:57      2,483
Female                 84,768        51.52         57   65:41:23      2,246
2 - 11                 15,228         9.26         10   11:09:49        451
12 - 17                17,584        10.69         21   25:01:59      1,254
18 - 24                11,632         7.07         25   28:08:59      1,482
25 - 34                21,059         12.8         56   69:22:06      2,828
35 - 49                44,411        26.99         77   91:11:39      3,354
55+                    37,089        22.54         79   84:59:55      2,264
65+                    15,904         9.67         72   72:47:50      1,574

Data represents activity for the average Internet user among select demographic groups.

Example: The data indicates that of the 164.5 million users who were actively online during the month of April, 48.5 percent or 79.8 million were male. The average male spent a total of nearly 70 hours and six minutes online, logged 61 sessions and viewed 2,483 Web pages during the month.

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

Contact Information

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