SOURCE: The Nielsen Company

March 11, 2008 15:15 ET

Nielsen Online Reports Topline U.S. Data for February 2008

NEW YORK, NY--(Marketwire - March 11, 2008) - Nielsen Online, a service of The Nielsen Company, reports February 2008 data for the Top Sites by Parent Company and Top Brands. In addition, Nielsen Online reveals the Top Advertisers by Company for February 2008.


Nielsen Online Top 10 Web Sites by Parent Company and Top 10 Web Sites by
 Brand, February 2008

 Table 1. Top 10 Parent Companies,
 Combined Home & Work (U.S.)
                                         Unique Audience Time Per Person
 Parent                                        (000)        (hh:mm:ss)
                                         --------------- ---------------
 1. Google                                       122,273         1:55:47
                                         --------------- ---------------
 2. Microsoft                                    121,287         2:16:54
                                         --------------- ---------------
 3. Yahoo!                                       113,017         3:14:24
                                         --------------- ---------------
 4. Time Warner                                  104,863         3:47:33
                                         --------------- ---------------
 5. News Corp. Online                             75,212         1:53:17
                                         --------------- ---------------
 6. eBay                                          65,917         1:51:02
                                         --------------- ---------------
 7. InterActiveCorp                               62,478         0:24:05
                                         --------------- ---------------
 8. Amazon                                        55,389         0:26:01
                                         --------------- ---------------
 9. Wikimedia Foundation                          51,438         0:19:32
                                         --------------- ---------------
 10. Walt Disney Internet Group                   50,763         0:41:22
                                         --------------- ---------------


 Table 2. Top 10 Brands,
 Combined Home & Work (U.S.)
                                         Unique Audience Time Per Person
 Brand                                         (000)        (hh:mm:ss)
                                         --------------- ---------------
 1. Google                                       114,573         1:29:15
                                         --------------- ---------------
 2. Yahoo!                                       112,466         3:13:56
                                         --------------- ---------------
 3. Microsoft                                     95,877         0:43:32
                                         --------------- ---------------
 4. MSN/Windows Live                              95,355         2:09:30
                                         --------------- ---------------
 5. AOL Media Network                             89,443         3:58:22
                                         --------------- ---------------
 6. YouTube                                       70,076         0:47:40
                                         --------------- ---------------
 7. Fox Interactive Media                         64,977         2:01:16
                                         --------------- ---------------
 8. eBay                                          56,604         1:55:27
                                         --------------- ---------------
 9. Wikipedia                                     51,219         0:19:26
                                         --------------- ---------------
 10. Amazon                                       47,678         0:23:34
                                         --------------- ---------------

Example: The data indicates that 50.8 million home and work Internet users visited at least one of the Walt Disney Internet Group-owned sites or launched a Walt Disney Internet Group-owned application during the month, and each person spent, on average, a total of 41 minutes and 22 seconds at one or more of their sites or applications.

A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Nielsen Online, AdRelevance Top 10 Advertisers, February 2008

Top Advertisers, ranked by estimated spending, are based on data from AdRelevance, Nielsen Online's advertising research service. An impression is counted as the number of times an ad is rendered for viewing.

Top 10 Advertisers by Estimated
 Spending (U.S.)
                                            Total
                                        Estimated  Impressions
Advertiser                               Spending         (000)
                                     ------------ ------------
  1. NexTag, Inc.                    $ 58,908,000   29,001,642
                                     ------------ ------------
  2. Experian Group Limited          $ 54,110,300   24,983,807
                                     ------------ ------------
  3. Netflix, Inc.                   $ 37,325,600   12,018,955
                                     ------------ ------------
  4. InterActiveCorp                 $ 31,365,700    7,340,837
                                     ------------ ------------
  5. Vonage Holdings Corp            $ 23,608,100   10,502,164
                                     ------------ ------------
  6. Verizon Communications, Inc.    $ 19,525,600    3,911,431
                                     ------------ ------------
  7. General Motors Corporation      $ 17,895,200    2,979,960
                                     ------------ ------------
  8. Apollo Group, Inc.              $ 12,828,600    4,522,496
                                     ------------ ------------
  9. AT&T Corp.                      $ 12,294,200    2,729,374
                                     ------------ ------------
  10. Scottrade, Inc.                $ 11,902,600    2,321,756
                                     ------------ ------------

Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions and e-mail. Impressions reported exclude house ads, which are ads that run on an advertiser’s own or related property and co-branding relationships.

Example: An estimated 2.3 billion Scottrade, Inc. ads were rendered for viewing at the cost of approximately $11.9 million during the surfing period.

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

Editor’s Note: Please source all data to Nielsen Online.

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